Trade Marketing Coordinator
No salary listed
Mid
Dominican Republic
In PersonRole covers trade marketing execution nationally in the Dominican Republic.
Growth & MarketingMarketing Generalist & Management
About the job
Responsibilities
- Plan, coordinate, and supervise trade marketing activities at points of sale nationwide, ensuring the client's portfolio presence, visibility, and availability meet established standards.
- Coordinate execution of the client's trade marketing plans across assigned channels, ensuring compliance with planograms, SOM, and OSA.
- Develop and adjust field-team routes according to coverage strategy, client priorities, and findings from weekly data.
- Verify in the field the correct implementation of point-of-purchase materials, activations, displays, and negotiated spaces; escalate deviations to the Country Manager with proposed corrections.
- Coordinate logistics for materials, assets, and resources required for daily field-team operations.
- Supervise, guide, and evaluate the performance of assigned merchandisers and promoters, setting clear goals and providing ongoing feedback.
- Manage team coverage, including absences, route adjustments, replacements, and staffing needs, coordinating with Human Resources according to established protocols.
- Facilitate regular team meetings to align priorities, share field findings, and reinforce execution standards.
- Identify team capability gaps and escalate training needs or disciplinary action as appropriate.
- Ensure the quality, timeliness, and completeness of data generated by the field team in designated tools.
- Consolidate and analyze weekly and monthly operational reports, identifying trends, alerts, and opportunities to improve execution.
- Prepare and present management reports to the Country Manager and, when required, the client, using verified data and original analysis.
- Maintain current records of materials inventory, assets assigned to the team, and photographic evidence of point-of-sale execution.
- Serve as the operational point of contact for local client representatives, addressing day-to-day requests, adjustments, and feedback.
- Coordinate with internal Human Resources, administration, and operations teams to resolve field-team needs that affect operational continuity.
- Support the Country Manager in preparing presentations, account reviews, and operational improvement proposals for the client.
- Ensure the field team follows company and client safety, appearance, and conduct guidelines.
- Ensure compliance with client-agreed service-level agreements for coverage, visit frequency, and call value.
- Document and report operational incidents, audit findings, and execution deviations at the established frequency and in the required format.
About the company
GomezLee Marketing runs store marketing campaigns for consumer goods and electronics brands across Latin America and the Caribbean. Its teams bring products to shoppers through demonstrations, tastings and samples, and organize promotions that encourage purchases without cutting shelf prices. The agency combines campaign design with execution in stores, while its reporting tools show clients what is happening at the point of sale and how their sales are changing. Brands buy these services to put their commercial plans into practice across retail stores and distribution channels. Founded in 1990, GomezLee Marketing is headquartered in Santo Domingo, Dominican Republic.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Santo Domingo, Dominican Republic
Founded
1990
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Simplify's Take
What believers are saying
- Supervisors get operating responsibility: GomezLee Marketing's El Salvador posting combines team instruction, budget control and distributor relationship management.
- GomezLee Marketing documents staff development locally: its Guatemala human resources role coordinates onboarding, training needs and team development plans.
- Regional clients get consistent delivery: GomezLee Marketing sells a common execution standard across its country operations.
What critics are saying
- Field leadership requires mobility: GomezLee Marketing's San Salvador supervisor role requires a personal vehicle, regional travel and flexible hours.
- Some GomezLee Marketing assignments are brief: its Honduras recruiter role specifies one month under a professional-services contract.
- GomezLee Marketing's field application involves an outside supplier: its website directs clients to eLeader's separate platform.
What makes GomezLee Marketing unique
- GomezLee Marketing trains dedicated store specialists: its Retail Pros work under a defined execution and performance-management system.
- GomezLee Marketing runs reward programs end to end: its service covers design, administration and the digital platform.
- GomezLee Marketing targets store salespeople: Brand Fans programs encourage electronics and appliance recommendations at retailers.
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