JRG

Operates fast-food brands across Asia

Assistant Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeHong KongNo salary listed

About the Job

Requirements

A degree in Marketing, Business Administration, or a related discipline is required.
At least 4 years of marketing experience in food and beverage, quick-service restaurants, fast-moving consumer goods, or retail is required.
A proven track record or strong aptitude in supervising or driving junior team members and managing multi-stakeholder project timelines is required.
A hands-on understanding of the quick-service restaurant landscape, menu marketing, and managing integrated above-the-line, below-the-line, and digital campaigns across Hong Kong and Macau is required.
Strong organization and a track record in budget tracking, agency oversight, and managing multi-stakeholder project timelines are required.
Business acumen and the ability to analyze campaign return on investment, traffic metrics, and sales data to inform future activations are required.
The role requires written and spoken English and Cantonese.

Responsibilities

Supervise, review, and mentor Senior Marketing Officers on daily workflow execution, campaign milestones, agency deliverables, and point-of-sale material rollouts to maintain execution standards.
Lead cross-functional teams and external agencies in the 360-degree execution of marketing plans, core menu pillars, innovation platforms, and promotional campaigns across above-the-line, below-the-line, digital, social, and public relations channels, ensuring brand consistency and delivery timelines.
Drive the end-to-end execution of intellectual property partnerships, brand collaborations, and related marketing projects.
Assist with setting up and executing campaign and product consumer research; analyze customer purchase behavior, feedback, and trade intelligence to inform marketing strategy and campaign optimization.
Lead and execute localized marketing plans and store-level activations for key store networks in Hong Kong and Macau to drive regional growth.
Oversee in-store point-of-purchase roadmaps, promotional materials, and audio execution, coordinating with design teams to create clear and engaging customer journeys.
Support the execution of Daily Value/Everyday Value promotional frameworks; prepare marketing return-on-investment documents, track budgets, and analyze post-campaign performance.
Communicate promotional mechanics, key events, and new packaging rollouts to store operations, product developers, and external partners in a timely and transparent manner.

Job Responsibilities:

Team Leadership & Project Governance: Supervise, review, and mentor Senior Marketing Officers on daily workflow execution, campaign milestones, agency deliverables, and POSM rollouts to maintain high execution standards.
Lead cross-functional teams and external agencies on the 360-degree (ATL, BTL, Digital, Social, PR) execution of marketing plans, core menu pillars, innovation platforms, and promotional campaigns, ensuring brand consistency and strict delivery timelines.
Drive the end-to-end execution of IP partnerships, brand collaborations, and other related marketing projects.
Assist in the end-to-end set up and execution of campaign/ product consumer research, analysing customer purchase behaviour, feedback and trade intelligence to drive data-informed marketing strategy and campaign optimization.
Lead and execute localized marketing plans and store-level activations for key store networks in Hong Kong and Macau market and to drive regional growth. Oversee in-store POP roadmaps, promotional materials, and audio execution, coordinating with design teams to ensure clear and engaging customer journeys.
Support the execution of Daily Value/Everyday Value (DV/EV) promotional frameworks; prepare marketing ROI documents, budget tracking, and post-campaign performance analyses.
Ensure timely and transparent communication with store operations, product developers, and external partners regarding promotional mechanics, key events, and new packaging rollouts.

Requirements:

Degree holder in Marketing, Business Administration, or related discipline with at least 4 years of solid marketing experience in F&B, QSR, FMCG, or Retail.
Proven track record or strong aptitude in supervising or driving junior team members and managing multi-stakeholder project timelines.
Hands-on understanding of the QSR landscape, menu marketing, and managing integrated ATL/BTL/Digital campaigns across HK and Macau.
Highly organized with a strong track record in budget tracking, agency oversight, and managing multi-stakeholder project timelines.
Sound business acumen with the ability to analyze campaign ROI, traffic metrics, and sales data to inform future activations.
Self-motivated, collaborative, and adaptable with a strong ability to drive initiatives forward in a fast-paced environment.
Excellent command of both written and spoken English and Cantonese.

What we need:

Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.

Jardine Restaurant Group is responsible for ensuring that all personal information collected from each Candidate presented to Jardine Restaurant Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice.

To find out more about Our Businesses and Our People, please visit our website https://www.jrg.com/

About the Company

JRG

Operates fast-food brands across Asia

Jardine Restaurant Group (JRG) runs a large network of quick-service restaurants in Asia, operating more than 1,000 outlets under the KFC, Pizza Hut and PHD brands in Hong Kong, Macao, Myanmar, Taiwan and Vietnam. It serves customers with dine-in, takeout and delivery options through its franchised brands, using standardized menus, store formats and supply chains to provide meals made from recognizable recipes. The company differentiates itself by leveraging its size, cross-brand capabilities and strong backing from Jardine Matheson, along with a large, diverse workforce (about 25,000 employees) and a focus on people, collaboration and sustainability to support steady growth. JRG’s goal is to share the simple joys of food with customers by expanding its footprint, improving operations and maintaining long-term partnerships with franchisees and suppliers.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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