Salary Range: 165000 to 200000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities

• Go-to-Market Strategy and Execution Planning:
• Develop highly granular Ideal Customer Profiles (ICPs) and use case-focused solutions for the target markets.
• Collaborate with product, marketing, sales, and customer success teams to ensure alignment, enablement and successful execution of go-to-market campaigns. Develop and implement comprehensive marketing strategies tailored to the insurance and financial services sectors.
• Analyze market trends, customer needs, and competitive landscape to identify opportunities and inform strategic decisions.
• Set clear goals and performance metrics to measure the success of vertical


• Industry Expertise:
• Serve as the industry subject matter expert, understanding and sharing the nuances and challenges of the insurance and financial services sectors.
• Stay abreast of industry trends, regulations, and emerging technologies to ensure marketing and sales strategies are current and relevant.
• Act as an Ushur brand ambassador through meaningful interactions  with industry, including through social media, events, conferences, and other public speaking opportunities.
• Assist the Sales team in identifying meaningful use cases for target accounts, contributing to presentation collateral, providing insight into the buyer’s point of view, and participating in prospect meetings.
• Contribute to the Customer Success team’s focus on growth with our customers by identifying and presenting use case expansion opportunities.
• Assist our Solution Consulting team to design high-volume platform demonstrations for buyers and influencers.


• Content Development:
• Closely collaborate with product marketing, demand generation, brand and creative teams in the creation of high-quality, engaging content including case studies, whitepapers, blog posts, and thought leadership articles.
• Ensure content effectively communicates the value of our solutions and addresses industry pain points. Provide feedback to the Marketing team on marketing campaigns and plans for written and  multi-media collateral, along with authoring blogs and contributing to our hosted and field events. 


• Product and Platform Enhancements:
• Work with the Product team to identify new platform capabilities with strong product potential for target verticals, building out functional process flows and creating buyer and user personas.
• Support the Engineering team in their creation of new features, including guidance on credible data sources for AI and model enhancements. 
• Contribute to the industry team’s creation of standard work and scalable processes. 
• Provide regular reports and insights to senior leadership on effectiveness and industry trends.

Requirements

• 10+ years of progressive experience in insurance carrier and/or financial services technology providers with demonstrated expertise and career growth in Go-to-Market business operations, business systems, and/or customer-facing roles.
• Proven ability to translate industry-specific business needs, pain points and personae preferences into clearly-defined ideal customer profiles (ICP). Defining, documenting and enabling teams on insurance/finserv ICPs is a big part of this role and experience in this area is a big plus.
• Possesses a deep understanding of how technology is leveraged both within insurance/finserv companies and how they interact with their customers, members, partners and other key stakeholders. 
• Deep understanding of regulatory and compliance drivers within the insurance/finserv arena on a global scale.
• Knowledge and expertise in  how insurance/finserv companies select technology and vendors is a big plus and an important responsibility of this role.
• Has a strong background in enterprise process improvement and redesign, especially as it relates to highly regulated industries.
• Proven ability to translate complex ideas into usable business concepts.
• Audience appropriate communication and presentation skills.