GTM Associate - Events & Partnerships

Job Responsibilities:

1. What you'll own in the first 90 days

   Days 1–30 · Run the room

   • Take over production on two to three live events: venue, vendors, run of show, check-in, teardown.

   • Own the invite funnel across Luma, Partiful, LinkedIn and community groups. Hit a registration target and a show-rate target, and report both against the plan.

   • Build the attendee capture loop so every person who walks in ends up in the CRM with a note the BD team can act on.

   Days 31–60 · Close the sponsors

   • Own the sponsor package end to end: build the pitch, source the target list, run the outreach, negotiate the tier, collect signing details, and track the invoice to paid.

   • Bring in co-hosts. We partner with AI companies on hackathons, workshops and mixers, and the co-host relationship is yours to source and run.

   • Get event cost to net neutral or better through sponsorship.

   Days 61–90 · Make it a system

   • Publish the event playbook: theme calendar, target guest profile per theme, sponsor tiers with pricing, vendor list with real quotes, and the post-event follow-up sequence.

   • Stand up the content layer around events: founder interviews, clips, recaps and social posts that make the next event easier to fill.

   • Hand BD a clean list of sourced meetings with attribution back to the event that produced them.

   Must-have experience

   • 1 to 3 years running events, field marketing, community or partnerships. Student clubs, conference volunteering and side-project meetups count if you can show the numbers.

   • You have personally asked a company for sponsorship money and gotten a yes. Tell us the number.

   • You have run an event with a real budget and real vendors: quotes, negotiation, contracts, invoices.

   • Clear written English. You will be writing sponsor pitches, event pages and social copy that go out under our name.

   • You live in San Francisco and want to be onsite. This job happens in rooms.

   • Comfort with the operational stack: CRM hygiene, Luma or Partiful, spreadsheets that reconcile, follow-ups that actually go out.

   Nice to have

   • An existing network in the SF AI scene: founders, VC platform teams, accelerator communities, other event organizers.

   • Working Mandarin. Part of our team and several of our partners operate in Chinese.

   • Experience with paid media, performance marketing or adtech. You will be selling to marketers.

   • Content production chops: shooting on a phone, cutting clips, running a podcast series, growing a brand account.

   • You have grown a community from zero.

   Who You Are

   • Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company.

   • Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast.

   • Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution.

   • Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions.

   • Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy.

   • Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar).

   • Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.