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Elastic

Searches enterprise data and monitors systems

Account-Based Marketing Regional Manager

Marketing Generalist & ManagementPosted on Nov 9
Full-timeSpain€61.6k - €97.5kIn-person

About the Job

Requirements

  • Have 5–6 years of experience in B2B marketing, including at least 2 years in an account-based marketing or strategic field marketing role.
  • Have experience crafting and delivering successful account-based marketing programs targeting enterprise or commercial accounts.
  • Have experience marketing technical or high-technology products to sophisticated buyers, including information technology, engineering, and security personas.
  • Be able to partner with sales leaders and translate technical value propositions into targeted marketing strategies.
  • Be able to drive multichannel campaigns and executive-level engagement programs.
  • Have experience with account-based marketing platforms such as Demandbase, 6sense, or Userled, Salesforce, and marketing automation tools such as Marketo.

Responsibilities

  • Design and implement one-to-one account-based marketing programs aligned to target accounts and buying groups.
  • Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines.
  • Personalize messaging and value propositions around cybersecurity, search, artificial intelligence and machine learning, and observability use cases across channels to influence enterprise buying committees.
  • Develop integrated account-based marketing plans using content syndication, paid media, executive briefings, virtual roundtables, and direct mail.
  • Partner with global campaigns, regional and partner marketing, and product marketing to align account-based marketing efforts with broader go-to-market plays.
  • Tailor programs to the technical sophistication of buyers in high-technology and enterprise environments, ensuring messaging resonates with technical evaluators and business decision-makers.
  • Architect and implement end-to-end account-based marketing campaigns, from strategy and planning through execution, optimization, and measurement.
  • Build account-focused and event landing pages using the marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines.
  • Draft account-specific messaging for CIOs, CISOs, engineering leaders, developers, and information technology decision-makers, positioning Elastic as a trusted partner in digital transformation.
  • Develop paid media strategy for assigned accounts and partner with internal teams and agencies to activate campaigns across Demandbase, LinkedIn, and other relevant digital channels.
  • Collaborate with creative, content, and external agencies to deliver account-based marketing assets and engagement experiences.
  • Localize and adapt global plays to meet account needs while maintaining message consistency.
  • Own campaign budgets, timelines, and execution.
  • Define account-based marketing metrics, including account engagement, pipeline influence, velocity improvements, and return on investment.
  • Provide regular performance reporting to team members and sales leadership.
  • Use insights to refine account-based marketing programs for greater efficiency and scalability.
  • Support the evolution of account-based marketing playbooks, strategy, and execution tactics.
  • Coordinate event logistics and experiences with Regional Marketing Managers in EMEA for account-based marketing programs, including executive briefings and roundtables; events may be in-person, virtual, or hybrid.
  • Maintain current account-based marketing dashboards, campaign trackers, and internal documentation.
  • Develop creative ideas to drive engagement and innovation within the enterprise and high-technology market.

Desired Qualifications

  • Familiarity with the enterprise technology landscape, including cloud, artificial intelligence and machine learning, cybersecurity, and observability.
  • Account-based marketing knowledge framework certification.

About the Company

Elastic

Searches enterprise data and monitors systems

Elastic builds search, observability and security software for developers, IT operations teams and security analysts. Elasticsearch indexes enterprise data so applications can retrieve records, while Kibana gives teams dashboards for exploring results and investigating system activity. Customers use the tools to search business information, monitor applications and infrastructure, and investigate threats across their data. Elastic sells managed cloud services and self-managed subscriptions, with resource-based hosted pricing, usage-based serverless pricing and licenses tied to nodes and memory. Founded in 2012, Elastic lists San Francisco, California, as its headquarters.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2012

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