Marketing Manager
Binance
Marketing Manager
Binance
Runs a global cryptocurrency trading exchange
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
About the role:
The Marketing Manager - Central Africa role will be charged with owning marketing metrics for the region and driving growth by leveraging regional and global resources. You’ll be expected to raise the bar for marketing in the region, helping Binance tell our story in a culturally relevant, accurate & consistent way, building trust and reputation in our community as well as those new to blockchain and crypto.
Responsibilities
Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.
Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market
Collaborate on the affiliate program design, optimization and management in the markets managed.
Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.
Continuously raise the bar on marketing execution in the region
Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.
Ability to read and review data pertaining to markets, identify trends and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership
Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking
Ensure local events are executed to Binance standards and meeting CSAT goals
Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement
Requirements
5+ years of proven success in a similar role
Comfortable operating in a dynamic, fast-moving environment often with uncertainty
Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)
Experience working in regional roles and familiarity with Africa markets
Previous experience in social media management, affiliate programs, events and influencer management a plus
Fluency in English, French is also preferred
Effective communicator, able to represent Binance to external stakeholders
User-focused, data-driven approach to decision makingAble to conceptualize and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics
Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plusBackground or interest in the fintech and crypto space preferred
Why Binance
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Binance runs a cryptocurrency exchange for individual traders and institutions, with markets for buying digital assets outright and trading contracts tied to their prices. Its platform combines spot trading with margin, futures, and options tools, letting users manage several trading strategies through a single account. Customers also buy crypto using supported payment methods, track market prices, and manage portfolios through its website and mobile app. Binance earns trading fees, with rates based on trading volume, account tier, and the type of transaction, and runs research and education services for people learning about digital assets. The business launched in July 2017.
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