Regional Account Director

Role: Regional Account Director

Location: Panama City, Panama 

About the role:

The Regional Account Director is fully accountable for the end-to-end health, performance, and client experience of their assigned region within a global client account. Operating as the senior client service leader in region, the Regional Account Director owns regional client relationships, service delivery performance, scope integrity, commercial inputs, and team leadership. The LAM region is experiencing fast growth and transformation, and the Regional Account Director is responsible for driving evolution and innovation in our model to service that need. Reporting into the Global Business Director, the Regional Account Director forms part of the global account leadership team and is expected to operate with strategic maturity, commercial accountability, and leadership gravitas. The Regional Account Director assumes full regional ownership and is accountable for resolving issues locally wherever possible before escalation.

What you will be doing:

Regional Client Leadership and strategy

• Act as the senior client partner for the region.

• Own the regional client relationship end-to-end.

• Shape and influence client engagement in region to align with global strategy.

• Identify growth opportunities and convert them into approved scope expansions.

• Ensure all regional engagements align with global servicing agreements.

• Lead resolution of regional escalations before global escalation, in partnership with the regional resource, creative and delivery leads

• Act as escalation filter to the Global Business Director.

• Champion regional client success stories and account impact.
• Drive innovation and transformation of the model in market to meet client needs. 

Commercial Ownership and Scope Discipline

• Own monitoring of regional scope, identifying risks or changes early.

• Lead recommendations and implementation of scope optimisation, in collaboration with global.

• Lead development and approval of regional change orders.

• Maintain discipline around scope integrity and profitability.

• Provide accurate regional inputs into:

• Annual budget planning

• Forecasting

• Scope reviews

• Proactively flag commercial risks to GBD and Ops Director.
• Ensure strong partnership with the Global Operations Director, Resource and Delivery to protect profitability.

Regional Reporting and Narrative Ownership

• Own regional reporting against global KPIs.

• Lead strategic conversations with the market to review the model vs scope.

• Develop clear narrative insight, not just data.

• Provide strategic insight into performance trends.

• Supply robust regional inputs into global reporting packs.
• Partner with Delivery and Ops on data integrity.

People and Culture

• Line manage and develop market account leads.

• Build high-performing regional and market client service teams.

• Set objectives, KPIs and accountability frameworks.

• Drive ownership and innovation culture and within region.

• Implement global governance locally.

• Lead regional teams through change and transition

• Champion knowledge sharing across regions.

• Participate and present in global townhalls and meetings

• Shape regional team structures 

Regional Delivery and Execution

• Accountable for securing quality briefs and forecast information.

• Ensure campaign plans are secured and circulated.

• Partner with Delivery Lead to ensure SLAs are met.

• Resolve delivery escalations in-region.

• Maintain operational understanding of workflows.

• Ensure regional delivery model reflects both local nuance and global governance.

• Relationship lead with key suppliers in the agency ecosystem

Global Project Leadership

Where a global initiative is regionally dominant or where a global pilot is being led in region (e.g., World Cup in North America, AI pilot):

• Assume global project leadership on behalf of the account.

• Coordinate cross-region alignment.

• Drive global reporting and communication.

• Represent the account in global leadership forums.

• Support in implementing scaled innovations

• Produce regional case studies

Cross Functional Leadership

• Partner closely with the following to ensure alignment between resourcing, delivery and client commitments

• Delivery Lead

• Creative Lead

• Resource Management

• Provide regional insight to global leadership.

What you need to be great in this role:

• Relevant agency experience in a global or multimarket account
• Experience leading teams through change and transformation.
• Ability to spot opportunity and drive growth conversations.
• Demonstrates a strong eye for innovation, identifying where new ideas can add value, partnering with wider agency teams to implement them, and staying current on industry and internal innovation trends.
• Operates with strategic confidence in senior client rooms
• Demonstrates commercial acumen and scope discipline
• Anticipates issues before escalation
• Owns narrative, not just information
• Leads globally when required
• Thinks beyond region, acting as part of a global leadership team  

Req ID: 19069

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