Job Summary:

Under general direction, responsible for the development, planning and implementation of marketing programs or projects that support organizational marketing objectives. Works individually or with a team on various marketing activities which may include: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communications. May also work on developing marketing forecasts, estimating costs, and/or managing program/project budgets.

Working as part of the Product Marketing organization, this role leads the strategic development and execution of best in class omni-channel campaigns that deliver on P&L objectives. The Senior Campaign Marketing Specialist also works closely with central marketing, channel experts, and data intelligence teams to ensure campaign strategy is driven by data and analytics to optimize marketing efforts. Essential Duties and responsibilities

Collaborates with product marketing and marketing channel experts to build multi-channel plans for best-in-class marketing approach in the assigned B-to-B , B-to-C and B-to-B-to-C segments. This includes plan development, presentation and revision, execution, optimization, analytics and reporting.
Ensures all campaigns plans have established KPIs and holds all internal and external agency partners accountable to deliver on their work on time and at the highest standard
Collaborates with product marketing and marketing and sales operations teams to develop and optimize B2B best practice marketing infrastructure and customer journey from contact acquisition, nurture, lead generation, marketing qualified prospects and progression through the sales pipeline to closed business.
Applies tried and true principles of direct marketing, including a rigorous methodology for testing and learning, working closely with the data team to incorporate response modeling.
Works in close collaboration with product marketing internal and external channel and agency partners to manage plan execution and report on success and/or recommend adjustments.
Manages multiple projects at once with strong accountability towards meeting established deadlines and budget.
Interprets data and analytics to review campaign data and use it to report on marketing performance as it aligns to strategic goals and vision, and adjust tactics in-flight to drive efficiency and effectiveness.
Manages campaign reporting in a highly visualized and compelling way following agree-upon methods working with central marketing.
Works collaboratively across Product Marketing and all areas of central marketing and brand teams to ensure strategies are in alignment.
Collaborates with product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies. Job Qualifications
3-5 years of demonstrated experience and results in leading high-performance B to B and B to B to C digital marketing efforts across traditional and digital channels.
Experience in working with or for creative / digital agencies and a proven track record of managing multiple large, multi-channel demand generation campaigns.
Experience working within project management, CRM and analytics tools (Smartsheets, Salesforce, Conductor, Domo, Adobe and Google Analytics).
Solid Excel and PowerPoint skills.
Strategic, problem-solver, self-starter with a proactive attitude who can deliver results with consensus in matrix organization.
Strong understanding of KPIs and industry benchmarks for high performing marketing plans.
Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle.
Demonstrated experience influencing and educating internal constituents and clients around evidenced based marketing strategy and campaign management.
A proven track record of building strong partnerships with product marketing, marketing channel, and sales and marketing operations experts. Preferred experience:
Experience in healthcare and/or higher education segment.
Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities
Previous agency experience or proven ability to manage agencies, developing comprehensive annual marketing plans and manage significant budgets.
Prior experience in a large multi-national company
Strong influence skills and marketing thought leadership. Ability to work well with all levels of management and staff.
Experience in project management a plus. Smartsheet
Excellent communications skills across all modalities including written, verbal, in-person and virtual presentation Education: Bachelor's degree in English, Journalism, Communication, Marketing, similar field or relevant equivalent experience. Strong affinity for analytics.
Work is typical of a normal office environment or remote. As the business is global, occasionally calls/meetings will take place outside of typical local office hours.

Specific projects and tasks may include:

Campaign planning and strategy tasks based on product marketing and business team inputs.
Leading and creating campaign update presentations (decks) for the product team: what’s completed, reporting and what’s next
- Organizing/creating deep dive reporting on:
  - Channel performance or helping to set up process for Paid Search / Keyword analysis for LOBs
  - Lead analysis
  - Demandbase info gathering and reporting for ABM initiatives
  - Campaign results
List management tasks for ABM programs, social and email, etc.
Campaign budget spend updates
Follow up and communication in smartsheet for campaign tactics and tasks
Managing smaller campaigns – strategy to execution and completion
- Help setting up evergreen process
Help creating image strategy and gather images / creative for the campaigns
Writing marketing content for emails, web pages, etc.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$98,500.00 - $172,700.00 USDThis role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

About the company

Wolters Kluwer is a global provider of professional information, software solutions, and services for professionals in legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare. Its products are offered on a subscription basis and include software tools and access to professional information, plus consulting and one-time reports. The software and information help clients improve financial performance, comply with regulations, and manage ESG and other risk areas; ESG solutions support sustainability goals and risk management. The company integrates software, content, and expert guidance rather than relying on a single product, and it operates in a specialized market with a strong emphasis on regulatory compliance and ethical practices. Wolters Kluwer’s goal is to help customers perform better, stay compliant with evolving rules, and manage risk in a responsible, transparent way.

Company Size

10,001+

Company Stage

IPO

Headquarters

Alphen aan den Rijn, Netherlands

Founded

1835

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Simplify's Take

What believers are saying

June 2026 OpenAI collaboration expands trusted Expert AI across healthcare, tax, legal.
August 2026 revenue grew four percent in constant currency, despite weaker reported euro translation.
September 2026 product launches in Wiz, CCH Axcess, and legal AI deepen workflow lock-in.

What critics are saying

Thomson Reuters and Harvey are racing legal AI, compressing Wolters Kluwer's pricing power.
The Uddin antitrust case exposed publisher scrutiny; similar claims can resurface quickly.
OpenAI dependence and model costs threaten margin expansion if AI usage scales faster than monetization.

What makes Wolters Kluwer unique

Wolters Kluwer's Expert AI blends proprietary content, expert validation, and governed workflows.
UpToDate, CCH Axcess, and LEX embed AI directly into regulated professional tasks.
Its LegalVIEW and compliance databases create switching costs competitors cannot easily match.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Hybrid Work Options
Paid Vacation
Paid Sick Leave
Paid Parental Leave

Growth & Insights and Company News

6 month growth

-1%

1 year growth

2 year growth

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