Full-Time

Associate Brand Manager

Confirmed live in the last 24 hours

Guayaki Yerba Mate

Guayaki Yerba Mate

501-1,000 employees

Sells yerba mate beverages and products

Food & Agriculture
Consumer Goods

Compensation Overview

$100k - $130kAnnually

+ Sales Commissions + Variable Pay Plans

Junior, Mid

Santa Rosa, CA, USA

Hybrid position requiring in-office presence in Sebastopol at least 2 times a week.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Branding/Brand Strategy
Business Analytics
Excel/Numbers/Sheets
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
  • 2-5 years of experience in brand management and innovation within the CPG industry (Food & Beverage experience preferred).
  • Must have a proven track record of building brand strategies with an entrepreneurial mindset.
  • Openness to supporting projects (of various sizes and scope) and ability to change focus areas via short and longer-term assignments
  • Strong communication and storytelling skills
  • Strong business acumen with experience building successful brand and channel plans
  • Must have thorough knowledge of market and brand research methods and strong ability of how to utilize and leverage brand insights.
  • Strong MS Powerpoint, Excel and Project management skills.
  • Ability to thrive in a fast-paced environment.
Responsibilities
  • Utilize business analytics, including share, volume, and revenue drivers, to make data-driven decisions and achieve business goals.
  • Analyze sales volume, market share trends, and competitive activities to identify opportunities for growth.
  • Deeply understand consumer behavior and leverage these insights to guide brand strategy and innovation.
  • Translate overarching brand strategy into specific channel-focused brand initiatives and executions.
  • Responsible for critical portfolio management projects (including but not limited to line extensions, packaging updates, cost savings initiatives and minor renovations) with cross-functional stakeholders.
  • Oversee the commercialization of new products, managing cross-functional partnerships to bring ideas to life.
  • Manage end-to-end business and innovation processes, collaborating with cross-functional teams to deliver results.
  • Provide Finance and S&OP with retailer and consumption insights to refine demand forecasts and improve service accuracy.
  • Develop and implement solutions for multi-channel retail strategies that resonate with consumers and retail partners
  • Develop strong stories to sell in product ideas both internally and externally.
  • Assist in creating and executing annual marketing plans that align with channel and brand growth objectives.
  • Collaborate with Media, PR, Creative, and Native Partnership agencies to execute brand campaigns that build long-term brand equity.
  • Build effective trust and relationships with key internal and external partners.
  • Manage budget in close collaboration with finance and marketing team.

Guayaki focuses on yerba mate, a traditional South American drink known for its health benefits and energizing properties. Their products include loose leaf yerba mate, ready-to-drink beverages, and energy shots, which are sold online and through retail partners. Guayaki stands out by promoting a regenerative movement that aims to restore natural systems, rather than just sustain them. They have built strong partnerships with indigenous communities and engage in community events and grassroots marketing through their "Ambacebador" program, which helps spread awareness of yerba mate culture. The company's goal is to not only provide a beverage but also to foster a lifestyle centered around sustainability and cultural respect.

Company Stage

Late Stage VC

Total Funding

$81.8M

Headquarters

Sebastopol, California

Founded

1996

Growth & Insights
Headcount

6 month growth

2%

1 year growth

7%

2 year growth

27%
Simplify Jobs

Simplify's Take

What believers are saying

  • Guayaki won the 2024 Mindful Company of the Year for regenerative business practices.
  • Partnership with LAFC deepens integration in American soccer, expanding brand visibility.
  • The rise of e-commerce in health products boosts Guayaki's online sales potential.

What critics are saying

  • Increased competition from other sustainable functional beverage brands may dilute market share.
  • Growing demand for low-caffeine drinks could impact yerba mate sales.
  • Economic downturns may reduce consumer spending on premium beverages, affecting sales.

What makes Guayaki Yerba Mate unique

  • Guayaki partners with indigenous communities, emphasizing sustainability since 1996.
  • Their regenerative movement focuses on restoring natural systems, not just sustaining them.
  • Guayaki's Ambacebador program uses grassroots marketing to build a loyal customer base.

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