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Motel One

Budget design hotel chain offering value

Manager Content & SEO/GEO

SEO MarketingConfirmed live in the last 24 hours
Full-timeMunich, Germany

About the Job

Requirements

  • You have a completed degree, ideally in marketing, communications, media, business administration, or a similar area, and initial relevant professional experience in content marketing, SEO/GEO, online marketing, or editorial work.
  • You have practical experience with content management systems such as Typo3 and web analytics and SEO tools such as Google Analytics or Google Search Console.
  • You understand search intent, content structures, and the fundamentals of organic visibility; experience with GEO, AI search, or optimizing content for large language models is desirable.
  • You have a strong understanding of relevant topics, target audiences, and brand communications, and can combine creative content with data-based performance analysis.
  • You work in a structured, independent, and solution-oriented way.
  • You have very good written and spoken German and English.

Responsibilities

  • You develop the digital content of the company’s brands across its own platforms, search engines, AI search, and large language models, identifying relevant topics and opportunities, creating audience-appropriate content, combining storytelling with SEO/GEO and performance data, independently implementing topics, continuously optimizing existing content, and collaborating with internal teams and external partners.
  • You jointly manage and continuously develop content on motel-one.com, the-cloud-one.com, and the beOne app for Android and iOS.
  • You identify relevant topics and translate them into audience-appropriate storytelling.
  • You actively contribute to editorial topic and content planning, independently managing topics from ideation through publication.
  • You maintain and optimize content and landing pages in the Typo3 content management system and ensure consistent implementation aligned with the brand.
  • You conduct thorough topic, keyword, and competitor analyses and derive relevant SEO and GEO content opportunities.
  • You optimize content for traditional search engines and generative search and AI systems, working to continually improve the brands’ organic visibility and citation potential in search engines and large language models.
  • You analyze content performance and organic visibility, identify concrete optimization measures, and prepare results in informative reports and presentations.
  • You manage external service providers and agencies for your topics and collaborate closely with relevant internal stakeholders.

Desired Qualifications

  • Experience with GEO, AI search, or optimizing content for large language models is desirable.

About the Company

Motel One

Budget design hotel chain offering value

Motel One runs a network of budget design hotels in Europe. It offers a high-quality, consistently designed hotel experience at an attractive price, focusing on strong locations and efficient service to deliver a reliable value-for-money stay. The product works through standardized, well-designed rooms and public areas that emphasize comfort and simplicity, backed by dependable operations and location strategy. What sets Motel One apart is its combination of affordable rates with thoughtful design and a strong emphasis on staff and guest satisfaction, along with clear career and development opportunities for employees. The company’s goal is to expand across European markets while maintaining high occupancy, award-winning guest experiences, and motivated staff, supported by partners and internal growth initiatives.

Company size
1,001-5,000
Company stage
Private
Total funding
Not listed
Headquarters
Munich, Germany
Founded
1999

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