B2B Marketing Specialist

B2B Marketing Specialist / Bokun

About Bókun

Bókun, a Tripadvisor company is the number one booking and channel management platform for tours, activities and experiences worldwide.
Our comprehensive suite of tools enables Tour Operators, Travel agencies, and OTAs to streamline their operations and expand their reach. At Bókun, we are committed to delivering innovative solutions that empower our users to grow their businesses and enhance customer experiences.

About the role

This is a newly created role in Bókun's Growth team. Off the back of a successful FY26 brand launch, we need a versatile marketer to keep that momentum going and help the whole team move faster.

You'll be a hands-on generalist. In a single week you might chase a booth deadline for a trade show, cut a short video, prepare a press update and build an email for a product launch. You'll work across the marketing team, supporting Brand & Content, Partner Marketing, Performance and Events.

It suits someone with a few years' experience who wants broad, hands-on exposure across a B2B SaaS marketing team and likes getting things shipped.

Job Location: Hybrid

This role is a hybrid position that requires 2-3 days per week in our Oxford or London office.

What You’ll Do

Content & video

• Write content for campaigns, product releases and customer stories: blogs, landing page copy, emails and social copy
• Produce short-form video, customer stories and campaign assets
• Support the Brand & Content lead on quarterly hero campaigns, from concept through to launch assets, keeping everything consistent with Bókun's tone of voice and visual identity
• Support Partner Marketing on co-branded content for key OTA and partner relationships

Social & PR

• Plan, schedule and publish content across Bókun's social channels (Sendible), keeping the calendar full and on-brand
• Spot and act on timely social moments to extend campaign reach
• Support the PR programme (run with agency Bottled Imagination): preparing press materials, coordinating coverage opportunities and tracking results

Event support

• Help deliver our trade show and community event programme (e.g. WTM London, TTG Rimini, Arival, ETOA), including smaller community events and roadshows in priority markets such as Italy and Spain supporting on event logistics, venue queries and internal coordination.
• Own event content: booth and banner briefs, collateral, pre-event promotion, live social and video on the day, and post-event recaps
• Coordinate pre- and post-event communications with Sales and Partner teams, including meeting booking, lead capture and follow-up handover
• Attend and help run selected events

Growth & campaign support

• Help build and launch email campaigns, nurtures and landing pages that drive free trial sign-ups
• Support Performance Marketing with ad copy, creative variations and landing page tests
• Keep campaign tracking tidy (UTMs, briefs, calendars) and pull together regular performance reporting across content, social, PR and events
• Use AI tools (e.g. Canva AI, AI-assisted editing and copy tools) to speed up production while protecting brand quality, and share what works with the team

Skills & Experience 

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset 
• 2–4 years' marketing experience, in-house or agency-side, ideally in B2B SaaS, travel or a consumer brand
• A true generalist, comfortable moving between event logistics, a video edit, a social calendar and a press update in the same week
• Hands-on video production experience (e.g. Premiere Pro, CapCut or similar)
• Strong writing skills and a good eye for what makes a campaign land
• Highly organised, with experience supporting trade shows or B2B events a strong plus
• Some exposure to PR or working with an agency is a plus
• Comfortable with quick turnarounds and some event travel
• Curious about data and keen to learn how marketing drives growth
• A collaborative, low-ego working style
• Interest in travel, tourism or the experiences industry is a plus, not a requirement

What success looks like at this level

Traveler First: Strategy & Purpose: You understand how events, content, social, PR and campaigns connect to Bókun's awareness and growth goals among tour and activity operators, and you prioritise the work that moves them.

Execution Is Our Edge: Technical Mastery & AI: You deliver reliably across formats and channels, from a booth brief to a video edit, and use AI to speed up production while protecting brand voice.

We Succeed Together: Communication & Collaboration: You're the person the team can hand things to. You communicate clearly with Product, Sales and partners, and keep freelancers, agencies and events coordinated.

How success is measured

• Quality, volume and turnaround of content and video across campaigns and product releases
• Engagement rate of content produced
• Events delivered on time, meetings booked, and event content output
• Media coverage secured with the PR agency
• Contribution to free trial sign-ups, branded impressions and share of search

What We Offer 

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Why join Bókun?

• Broad, hands-on ownership across events, content, social, PR and growth in a pivotal year
• Work with every part of a well-backed marketing team, plus our PR agency and events team
• Represent Bókun at the industry's biggest events
• A clear path to specialise as you find what you're best at
• Competitive salary and benefits

Our Cultural Pillars:

Traveler first

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. 

Execution is our edge

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. 

We succeed together

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].

If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers!

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