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Carrier Global

HVAC, refrigeration, and fire and security solutions

Product Marketing Manager

Product MarketingConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

  • A Bachelor's degree in Mechanical Engineering, HVAC Engineering, or a related field.
  • 8-15 years of HVAC industry experience.
  • At least 5 years of experience in product management, application engineering, or marketing.
  • Strong experience with air-cooled chillers, heat pumps, and cooling technologies.
  • Knowledge of commercial HVAC markets across Asia and the Middle East.
  • Knowledge of air-cooled screw and centrifugal chillers.
  • Knowledge of refrigerants R-134a, R-513A, R-1234ze(E), R-290, R-410a, R-32, R-454b, and R-454C.
  • Knowledge of compressor technologies.
  • Knowledge of controls and building management system (BMS) integration.
  • Knowledge of data center cooling applications.
  • Knowledge of energy efficiency standards and certifications.

Responsibilities

  • Define and execute the AME air-cooled chiller and heat pump product strategy.
  • Develop three- to five-year product roadmaps aligned with regional business goals.
  • Manage the product lifecycle from concept through launch, sustainment, and obsolescence.
  • Optimize the product portfolio based on market needs, profitability, and competitive positioning.
  • Develop business cases for new product investments and localization initiatives.
  • Collaborate with zone product marketing teams to identify and share best practices across zones.
  • Develop sales and marketing tools to support the field sales force in selling this product line.
  • Monitor market trends across Asia, the Middle East, Africa, and emerging markets.
  • Track competitors across the region.
  • Analyze market share, pricing trends, and technology developments.
  • Identify opportunities in sustainability, low-global-warming-potential refrigerants, and data center cooling applications.
  • Engage with zone product marketing teams and collect market requirements from customers, consultants, and contractors.
  • Translate customer needs into product specifications and development priorities.
  • Support major customer projects and strategic bids.
  • Lead voice-of-customer workshops and customer advisory boards.
  • Partner with engineering teams to define product requirements documents.
  • Guide development of next-generation air-cooled chiller and heat pump platforms.
  • Support selection of compressors, heat exchangers, controls, variable-frequency drives, fans, and refrigerants.
  • Ensure compliance with zonal, regional, and global standards.
  • Support regional sales teams with product positioning and value propositions.
  • Develop launch packages, marketing content, and sales tools.
  • Provide technical and commercial guidance for strategic projects.
  • Support pricing strategy and profitability improvement initiatives.
  • Monitor regional and zonal regulations affecting HVAC products.
  • Lead low-global-warming-potential refrigerant transition strategies.
  • Support compliance with GB, AHRI, CE, GCC, SASO, MEPS, and local efficiency regulations.
  • Partner with operations and sourcing teams to improve cost competitiveness.
  • Support localization of key components and manufacturing activities.
  • Drive value engineering and product cost-reduction initiatives.
  • Participate in supplier evaluations and technology reviews.
  • Produce product roadmaps, annual product growth plans, business cases for new product development, competitive benchmark reports, voice-of-customer summaries, product requirements documents, product launch plans, pricing and profitability analyses, and market share tracking reports.

Desired Qualifications

  • An MBA is preferred.

About the Company

Carrier Global

HVAC, refrigeration, and fire and security solutions

Carrier Global provides intelligent climate and energy solutions for residential, commercial, and industrial sectors, including HVAC, refrigeration, and fire and security systems. It sells equipment and related services and is transitioning from a hardware maker to a digital solutions provider that uses building automation and energy management. The company differentiates itself through a global footprint, a broad product portfolio, and a strategy of digital transformation supported by selective acquisitions while shedding non-core assets. Its goal is to help customers improve building efficiency, reliability, and safety by integrating physical equipment with digital technologies.

Company size
10,001+
Company stage
IPO
Headquarters
Palm Beach Gardens, FL
Founded
2003

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