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Valsoft

Acquires, grows vertical market software companies

AI Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBeirut, LebanonNo salary listedHybrid

About the Job

Requirements

  • Be fully fluent in the latest artificial intelligence marketing tools and strategies.
  • Have 3–7 years of experience in a generalist marketing role, ideally in B2B software or technology-enabled services.
  • Have strong copywriting skills and the ability to write clearly, concisely, and professionally.
  • Have solid graphic design capability using tools such as Adobe Creative Suite, Figma, or Canva.
  • Have experience running or supporting digital advertising campaigns.
  • Be highly organized, detail-oriented, and process-driven.
  • Be comfortable working independently in a remote environment.
  • Have strong written and verbal English communication skills.

Responsibilities

  • Plan, launch, and manage digital advertising campaigns across LinkedIn, Google, email, and other B2B channels.
  • Track performance metrics and report clearly on campaign performance.
  • Coordinate campaign timelines, assets, and approvals across internal stakeholders.
  • Create and maintain marketing collateral, including one-pagers, slide decks, brochures, case studies, and website content.
  • Write professional copy for ads, landing pages, emails, and sales enablement materials.
  • Adapt technical or complex subject matter into customer-facing messaging.
  • Design visual assets for digital campaigns, presentations, conferences, and social channels.
  • Maintain brand consistency across materials and work with existing brand guidelines, improving them over time where needed.
  • Support planning and execution for industry conferences and trade shows.
  • Coordinate logistics for booths, signage, printed materials, and giveaways.
  • Assist with pre-event promotion and post-event follow-up campaigns.
  • Maintain organized project plans, asset libraries, and campaign calendars.
  • Manage multiple initiatives simultaneously while maintaining attention to detail.
  • Proactively identify gaps, delays, or quality issues and address them early.

Desired Qualifications

  • Experience in life sciences, healthcare, or clinical trials.
  • Familiarity with marketing to regulated or highly technical audiences.
  • Experience supporting conference or event marketing.

About the Company

Valsoft

Acquires, grows vertical market software companies

Valsoft is a company that buys software businesses that serve specific, essential industries (like automotive and broadcasting) and helps them grow over the long term. It focuses on vertical market software—programs that are built for a particular industry—and keeps the acquired companies independent while giving them extra resources, best practices, and access to a global network. The core idea is to improve how these software businesses operate and expand their reach, rather than building new products from scratch. The main way Valsoft works is to purchase a niche software company, streamline its operations, and partner with the existing management team to drive steady growth. This approach sets Valsoft apart from others by emphasizing patient, long-term ownership and collaboration within a diverse portfolio of niche software. The goal is to create durable, profitable companies that continue to serve their essential customers efficiently and expand into new markets.

Company size
501-1,000
Company stage
Growth Equity (Venture Capital)
Total funding
$420M
Headquarters
Montreal, Canada
Founded
2015

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