Senior Associate, Digital Activation
Publicis Groupe
Senior Associate, Digital Activation
Publicis Groupe
Runs advertising and digital transformation services
Apex is Publicis Groupe’s futures marketplace, leveraging Publicis capital to create risk-free, value-based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.
ROLE TITLE: SENIOR ASSOCIATE, DIGITAL ACTIVATION
TEAM: DIGITAL INVESTMENT
ABOUT APEX
We’re not your typical agency. In fact, we aren’t an agency at all. Rather, we are a distinct and next generation trading entity within Publicis Groupe. Furthermore, we’re experts and innovators in media– making investments today for tomorrow’s success. Our goals are rooted in providing unique and incremental benefits to Publicis Groupe clients:
You’ll work across all Publicis Groupe agencies for the unique opportunity to learn the full media landscape and work with a breadth of clients.
You’ll learn both Investment and Business Operations – a unique blend of skills not
often combined within agencies.
You’ll work in digital platforms regardless of the channel you work in and if you don’t know it, we’ll teach you.
You’ll lead the industry by looking for future-facing opportunities, areas to invest and upcoming trends within the marketing industry.
ABOUT THE TEAM
The Senior Associate role will report into the Supervisor position and will be a part of the Digital Strategy & Activation Team. This team works collectively to ensure that we have a thorough understanding of and a pulse on the media landscape, make smart investments with media partners, negotiating mutually favorable terms, and plan and execute client media buys that best deliver on their business and marketing objectives.
ABOUT THE ROLE
The expectations for this role fall into 3 key categories:
Developing Teams & Talent
Contribute to training and assisting Associates with any role-specific questions.
Supports goals of Associates.
Delivering on Our Value Proposition
Understand partner portfolio offerings through attending meetings and taking note.
Understands campaign management practices and can identify performance issues with partner.
Learn how to form recommendation that align with APEX goals.
Support executing campaign management and delivery in full of select standard-level accounts.
Learn fundamentals of financials.
Understands account management principals and can execute performance and delivery of select standard-level accounts.
Managing Business & Operations
Understand campaign lifecycle and execute post-sale process for select standard-level accounts.
Understands billing process through executing RFI process, reconciliation of invoices in OX/Prisma and approvals on the Unbilled Report for select standard-level accounts.
Proficient in MS Office Suite, OX/Prisma (Activation), Salesforce, etc.
Keeps Salesforce up to date for assigned accounts.
TECHNICAL SKILL REQUIREMENTS
We value diversity of thought and experiences at APEX! If you learned about media from the sales or agency side, that’s great but we do need folks with basic level of understanding of how media investment works.
1-2 years of experience with Basic knowledge of media is critical for success in this role
Diverse backgrounds and experience are welcome including Agency Planning/Investment, Media Sales, Consulting and/or Media Client Side
Basic knowledge of Salesforce and MS Office Suite (must be proficient in Excel)
Strong media financial acumen is mandatory
Business financial acumen is preferred
Basic understanding of the media landscape
SOFT SKILL REQUIREMENTS
Technical skills are a point of entry for the roles at APEX but we’re looking for exceptional talent with high emotional intelligence and soft skills that drives our culture.
Has strong relationships, trust, respect, and support from others
Hungry to work hard to meet/exceed expectations
Adapts well, embraces and drives change
Acts transparently with others
Leads with positivity and inclusivity to inspire those around them
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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