Twinings

Produces and markets blended teas globally

Demand Planner

Supply Chain ManagementPosted on Nov 10

Full-timeRowville, AustraliaNo salary listedHybrid

About the Job

Requirements

Demonstrated ability to facilitate cross-functional conversations, influence stakeholders, and constructively challenge assumptions.
Strong commercial and analytical acumen, including the ability to translate customer and business activity into volume and phasing implications.
Experience in Demand Planning, Supply Chain Planning, or another analytical role involving cross-functional decision-making.
Experience building baseline and promotional forecasts, including new product introductions, delists, and clearance of at-risk stock, with working knowledge of inventory metrics such as weeks cover, MLOR, and write-off exposure.
Advanced Excel capability and hands-on experience with a demand planning system such as Blueshift or equivalent, ERP systems, and Power BI.
Familiarity with AI-enabled tools and their application in demand planning and analysis.
Ability to manage competing priorities, ambiguity, and incomplete information while maintaining clear governance and follow-through.

Responsibilities

Develop and communicate an accurate, evidence-based view of demand and facilitate cross-functional conversations to align the business behind it.
Translate commercial strategy, customer activity, and category insights into an aligned demand plan supporting effective decision-making.
Represent Demand Planning in customer-facing forecast collaboration, partnering with retailers to align forecasts, review scan and point-of-sale performance, and translate customer insights into the demand plan.
Own the monthly Volume Review, ensuring changes, risks, opportunities, and forecast assumptions are understood and appropriately challenged.
Lead Demand Planning within Commercial Review, connecting commercial decisions and customer plans to volume, value, and supply implications.
Support the transition toward insight-led demand planning, including adopting machine learning-enabled forecasting, applying commercial context to system-generated outputs, challenging assumptions, and turning insights into recommendations.
Develop and maintain baseline and promotional customer and product demand forecasts across a rolling 24-month planning horizon.
Prepare, facilitate, capture decisions from, and continuously improve the monthly Volume Review process, including volume concessions and reporting.
Ensure customer and commercial plans are accurately reflected in the demand forecast as the Demand Planning lead within Commercial Review.
Monitor forecast accuracy, bias, and stability; identify variance root causes and drive corrective actions.
Maintain visibility of material business risks and opportunities and develop demand scenarios to support decision-making.
Partner with Supply Planning to communicate demand changes, priorities, and constraints, and provide demand input into S&OE processes.
Lead forecast collaboration with customers and represent Demand Planning in retailer planning forums; use retailer forecasts, scan data, and point-of-sale insights to improve forecast quality.
Maintain promotional forecasts and ensure new products, delists, and range changes are accurately reflected in demand plans.
Review stock-at-risk positions and coordinate clearance strategies with Sales, Customer Service, and Supply Planning.
Manage demand planning reports, forecasting models, and planning system data to support business decisions.
Improve demand planning processes, governance, reporting, systems, and organizational capability.
Represent Demand Planning in relevant business forums and discussions.
Facilitate the Volume Review process and recommend the consensus demand position.
Challenge assumptions made by Sales, Marketing, Finance, Category teams, customers, and external stakeholders; request supporting evidence for material forecast changes.
Recommend revising, excluding, or escalating unsupported forecast changes; determine the most credible demand forecast based on available evidence and agreed planning principles.
Escalate unresolved risks, opportunities, gaps, and decisions through the IBP process.
Recommend improvements to demand planning processes, tools, measures, and governance.
Recommend clearance, delisting, and hold-versus-delete decisions for at-risk inventory to the Demand & Supply Manager.

Desired Qualifications

Direct demand planning or forecasting experience in FMCG, retail, or consumer products.
Experience working within an S&OP or IBP process and participating in structured business rhythm forums.
A relevant degree in Supply Chain, Logistics, Business, Commerce, Finance, or a related discipline.
APICS CPIM, ASCM, or equivalent planning qualification.
Experience using retailer scan or point-of-sale data, such as Woolworths, Coles, or Metcash, to refine forecasts.

Great People Work Here.

Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose
The Demand Planner is responsible for developing and communicating an accurate, evidence-based view of demand and facilitating the cross-functional conversations required to align the business behind it.

Working collaboratively with Sales, Finance, Category, Marketing and Supply Planning, the Demand Planner translates commercial strategy, customer activity and category insights into a clear and aligned demand plan that supports effective decision-making. The role also represents Demand Planning in customer-facing forecast collaboration, partnering directly with retailers to align forecasts, review scan and point-of-sale performance, and translate emerging customer insights back into the demand plan.

The Demand Planner plays a central role in the Integrated Business Planning process and owns the monthly Volume Review, ensuring changes, risks, opportunities and forecast assumptions are clearly understood and appropriately challenged. As the Planning lead within Commercial Review, the role connects commercial decisions and customer plans to their volume, value and supply implications.

As the business evolves toward more insight-led demand planning, the Demand Planner will help lead the transition from forecast administration to forecast interpretation and decision support. This includes supporting the adoption of machine learning-enabled forecasting, applying commercial context to system-generated outputs, challenging assumptions and translating insights into clear recommendations that drive continuous improvement and better business decisions.

Role Outcomes

A robust and unbiased consensus demand forecast across the agreed horizon.
Effective business rhythm forums that support and drive decisions and accountable actions.
Commercial strategy translated into clear volume, phasing, value and supply implications.
Forecast MAPA at or above 85% and Bias within ±5%, sustained across the year.
Timely identification and escalation of material risks, opportunities and decisions.
Stock-at-risk and write-off exposure identified early, with clearance actions agreed and owned in partnership with Supply Planning

Develop and maintain the baseline and promotional customer and product demand forecast across a rolling 24-month planning horizon.
Own the preparation, facilitation, decision capture and continuous improvement of the monthly Volume Review process, including volume concessions and reporting.
Act as the Demand Planning lead within Commercial Review, ensuring customer and commercial plans are reflected accurately in the demand forecast
Monitor forecast accuracy, bias and stability, identifying root causes of variance and driving corrective actions
Maintain visibility of material business risks and opportunities, developing demand scenarios to support decision-making.
Partner with Supply Planning to communicate demand changes, priorities and constraints, and provide demand input into S&OE processes.
Lead forecast collaboration with customers and represent Demand Planning in retailer planning forums. Use retailer forecasts, scan data and point-of-sale insights to improve forecast quality.
Maintain promotional forecasts and ensure new products, delists and range changes are accurately reflected in demand plans.
Review stock-at-risk positions and coordinate clearance strategies with Sales, Customer Service and Supply Planning.
Manage demand planning reports, forecasting models and planning system data to support business decision-making.
Drive improvements in demand planning processes, governance, reporting, systems and organisational capability.

Reporting to the Demand & Supply Manager, the Demand Planner is empowered to:

Represent Demand Planning in relevant business forums and discussions.
Facilitate the Volume Review process and recommend the consensus demand position.
Challenge assumptions made by Sales, Marketing, Finance, Category teams, customers and external stakeholders.
Request supporting evidence for material forecast changes.
Recommend that unsupported forecast changes are revised, excluded or escalated.
Determine the most credible demand forecast based on available evidence and agreed planning principles.
Escalate unresolved risks, opportunities, gaps and decisions through the IBP process.
Recommend improvements to demand planning processes, tools, measures and governance.
Recommend clearance, delisting and hold-versus-delete decisions for at-risk inventory to the Demand & Supply Manager.

Essential

Demonstrated ability to facilitate cross-functional conversations, influence stakeholders and constructively challenge assumptions.
Strong commercial and analytical acumen, including the ability to translate customer and business activity into volume and phasing implications.
Experience in Demand Planning, Supply Chain Planning or another analytical role involving cross-functional decision-making
Experience building baseline and promotional forecasts, including new product introductions, delists and clearance of at-risk stock, with working knowledge of inventory metrics (weeks cover, MLOR, write-off exposure).
Advanced Excel capability and hands-on experience with a demand planning system, such as Blueshift or equivalent, ERP systems and Power BI.
Familiarity with AI-enabled tools and their application in demand planning and analysis.
Ability to manage competing priorities, ambiguity and incomplete information while maintaining clear governance and follow-through.

Desirable

Direct demand planning or forecasting experience in FMCG, retail or consumer products.
Experience working within an S&OP or IBP process and participating in structured business rhythm forums.
Relevant degree in Supply Chain, Logistics, Business, Commerce, Finance or a related discipline.
APICS CPIM, ASCM or equivalent planning qualification.
Experience using retailer scan or point-of-sale data (e.g. Woolworths, Coles, Metcash) to refine forecasts.

About the Company

Twinings

Produces and markets blended teas globally

Twinings is a global tea company with a 300-year heritage, producing a wide range of tea and beverage brands. It blends and creates teas through masterblending expertise and collaborates to innovate new flavors and products, aiming to energize, refresh, and comfort consumers. The company differentiates itself through its long history, disciplined execution, and international reach, turning ideas into market-ready products and sustaining growth across its brand portfolio. Its goal is to grow a successful international business by expanding its beverage offerings while staying true to its heritage and values.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Andover, MA
Founded: 1706

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