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Priceline

Online travel agency offering discount deals

Senior Communications Manager

Full-Time
$130k - $165k+ Annual bonus + Equity grant
Senior, Expert
Bachelor's
New York, NY, USA
HybridHybrid: two days in-office; remaining days may be remote or in-office.
Growth & MarketingPR & Communications

About the job

Requirements
  • At least 8 years of related experience in communications, public relations, or industry relations.
  • A bachelor's degree in Communications, Marketing, or a related field.
  • Experience developing and executing integrated go-to-market communications strategies for new products, technologies, partnerships, and business initiatives.
  • Ability to simplify complex technology into clear, compelling narratives for different audiences and channels.
  • Ability to influence, prioritize, and move projects forward across a complex, matrixed organization while meeting deadlines.
  • AI literacy and curiosity about using generative AI, large language models, agents, and generative engine optimization in communications; comfort experimenting with AI-enabled workflows, building lightweight agents, and using new tools to create repeatable team practices.
  • A track record of securing headline coverage across multiple media verticals, with awareness of culture, trends, and industry news.
  • Ability to interpret data, identify newsworthy opportunities, and translate findings into communications opportunities.
  • Ability to contribute to high-level strategic development and tactical daily execution, with operational discipline and follow-through.
  • Strong organizational skills and ability to manage multiple priorities while maintaining momentum and quality.
  • Integrity and ethics consistent with Priceline's values.
Responsibilities
  • Support development and implementation of strategic, integrated business-to-consumer and business-to-business communications plans aligned with Priceline's business goals.
  • Turn consumer, marketplace, product, and industry data into newsworthy insights, compelling narratives, and proactive pitch opportunities.
  • Develop communications content aligned with Priceline's technology, consumer, and business narratives; apply generative engine optimization best practices to improve Priceline's discovery and representation across search and AI-powered platforms while maintaining editorial integrity.
  • Build and maintain media relationships and manage selected media opportunities.
  • Increase the quality and quantity of earned-media coverage, media share of voice, and large language model editorial citation share of voice.
  • Build thought leadership strategies and materials for key executives, including messaging, talking points, media preparation, and social content.
  • Recommend and manage industry-relations opportunities, including executive visibility, speaking engagements, partner co-marketing initiatives, and related materials.
  • Co-manage the public relations agency to execute the communications strategy.
  • Support internal communications across Priceline and its participation in Booking Holdings-wide communications.
  • Build cross-functional relationships and support communications for integrated programming from planning through execution.
  • Establish objectives and key performance indicators, analyze performance, provide actionable recommendations, and oversee monthly reports and initiative recaps.
Desired Qualifications
  • Experience in travel or technology is preferred; agency experience is welcome.

About the company

Priceline is an online travel marketplace that connects travelers with airlines, hotels, car rental companies, cruises, and vacation packages. It uses two business models: an agency model that earns commissions on bookings and a merchant model that buys travel services wholesale and resells them at a markup. It offers fixed-price listings and discount options such as Express Deals and Name Your Own Price, plus flexible options like free cancellations and pay-at-arrival, accessible via a mobile app. Under Booking Holdings, its goal is to help budget travelers access a wide range of options while giving consumers more negotiating power through transparent pricing and valuable deals.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$77.4M

Headquarters

Norwalk, Connecticut

Founded

1998

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q2 2026 Booking Holdings revenue hit $7.35 billion, with room nights up 5%.
  • Penny users saved nearly ten minutes per trip and converted better in testing.
  • Booking Holdings raised 2026 transformation savings to $650 million, funding Priceline investment.

What critics are saying

  • FTC staff threatened a 2026 lawsuit over disclosures, fees, support, and billing.
  • Anthropic, Google Cloud, and OpenAI commoditize Penny's AI edge within months.
  • Expedia, Booking.com, and direct supplier apps squeeze Priceline's margins and traffic.

What makes Priceline unique

  • June 3, 2026 Penny turned Priceline into an agentic booking workflow.
  • Priceline owns inventory, payments, and preferences across 100-plus countries inside one conversation.
  • Booking Holdings gives Priceline scale, supplier leverage, and capital behind product iteration.

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Benefits

  • Hybrid Work Options
  • Remote Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Jun 23rd, 2026
Americans cut alcohol, dining out to afford summer holidays despite rising costs

Priceline's 2026 State of Summer Travel Report reveals Americans are cutting back on nearly everything to fund summer holidays despite rising costs. The survey of 2,500 US adults found 79% plan to take at least one trip this summer, even though 44% say such a vacation feels out of reach. Eighty-four percent of Americans report paying more and getting less for travel, whilst 55% find it less affordable than last year. Over one-third have already cut everyday expenses to fund trips, with 83% of adults willing to give up alcohol before vacation. Parents and millennials face the most pressure, with 28% of millennials planning to spend $5,000 or more this summer. Sixty-nine percent regret past cost-cutting decisions, whilst half plan to use AI tools to find better deals.

PR Newswire
Jun 3rd, 2026
Priceline's Penny AI assistant goes fully agentic, booking trips in one conversation with Anthropic's Claude

Priceline has launched an enhanced version of Penny, its AI travel assistant, now powered by Anthropic's Claude. The agentic system allows travellers to move from trip planning to booking within a single conversation, handling complex requests like comparing flights across multiple destinations. The experience features an interactive map that updates during conversations, along with personalised recommendations called Penny's Pick and Penny's Take. Built on Priceline's proprietary AI stack, the system integrates Claude for conversational reasoning, whilst Google Cloud and OpenAI support search and voice capabilities. Penny connects to real-time inventory from thousands of partners across over 100 countries. Early testing shows travellers using Penny demonstrate higher conversion rates and save approximately ten minutes per trip compared to those calling customer support. The service now supports multiple languages.