Influencer Specialist
Tencent
Influencer Specialist
Tencent
Global tech conglomerate: social, gaming, cloud
Overview
As a marketing and community expert, you will be responsible for creating the content and connections that are the beating heart of a game’s community. Your responsibilities will include sourcing and organizing content marketing from trendy creators, finding and hiring influencers, working with celebrities, and creating various multimedia content for social media.
Creativity and good market knowledge are important to the success of this role. Applicants should be plugged into the mobile gaming world, like watching streams, and educated and passionate about marketing and branding. A solid knowledge of trends and pop culture, celebrities is also important.
You will work closely with a team of videogame publishing professionals and community content creators to plan and deliver quality content with the goal of bringing value, excitement, and trust to gamers in the Thailand market.
Responsibilities
Marketing and Community Executives take on a wide range of responsibilities depending on skillset and demand. For example:
Source, train, and execute successful influencer campaigns with popular and trending KOLs
Analyze and report campaign performance (impressions, engagement, etc,)
Create content to promote in-game events and content
Work with creative agencies to create impactful content marketing
Liaise with all other departments to understand promotion schedule
Localize global content to engage local community
And more (see specialities)
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Tencent is a Chinese tech group that runs major consumer platforms, online gaming, music and video streaming, fintech services, and cloud/enterprise software. Its products include Weixin/WeChat and QQ for messaging and social features with integrated payments, Tencent Cloud for AI and cloud infrastructure, and a large portfolio of games (in-house titles and stakes in studios like Riot Games and Epic Games). It differentiates itself through a massive global user base, a broad, interconnected ecosystem, and deep investments across gaming, media, fintech, and cloud, creating synergies across consumer and enterprise offerings. Its goal is to connect people and businesses through a comprehensive digital platform, expanding its services and AI-powered tools at scale.
Explore more opportunities at Tencent