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Red Bull

Manufactures and markets energy drinks

Accountmanager LSR

Account ManagementPosted on Nov 12
Full-timeAmsterdam, NetherlandsNo salary listedIn-person

About the Job

Requirements

  • A completed higher professional or university degree in Economics or Business Administration.
  • At least 2 years of commercial sales experience.
  • Strong commercial skills, including identifying opportunities, courage, and persuasion.
  • An entrepreneurial mindset, ownership, and the ability to work independently.
  • Stakeholder management skills.
  • The ability to maintain an overview, set priorities, and pay attention to detail.
  • Openness to feedback and motivation to continue developing.

Responsibilities

  • Win and grow national accounts in the Coffee, Bakery, and Fast Casual channels, collectively known as Limited Service Restaurant (LSR).
  • Identify new-business opportunities, determine which chains are potential customers, and proactively approach prospects to expand Red Bull's availability and visibility.
  • Develop and execute short- and long-term account plans based on customer and segment analysis, growth opportunities, priorities, and targets.
  • Build and maintain relationships with customer stakeholders, including establishing relationships with new customers.
  • Conduct commercial discussions and negotiations, close and expand customer deals, and drive distribution and execution to support commercial growth.
  • Coordinate with Reachers to translate head-office commercial agreements into execution at individual locations.
  • Collaborate with Trade Marketing, Brand, Financial Control, and other internal and external stakeholders.
  • Regularly visit the field to monitor customer locations, track volume, distribution, and execution against objectives, discuss annual targets with customers, and adjust plans as needed.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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