Territory Manager
About the job
- A bachelor's degree is required.
- At least 3 years of selling experience in a fast-moving consumer goods environment is required.
- Strong organizational and multitasking capabilities are required.
- Verbal, listening, and written communication skills are required.
- Sound judgment and problem-solving skills are required.
- Negotiation and influencing skills are required.
- Knowledge of wine and spirits sales and marketing is required.
- Interpersonal and analytical skills are required.
- Proficiency in Microsoft Office is required.
- Knowledge of liquor board regulations, market trends, and competition is required.
- Manage territory coverage to ensure excellent execution.
- Plan daily, weekly, monthly, and quarterly activities with quota and distribution objectives.
- Maintain and grow existing volume and distribution by building credible, long-term relationships with on-premise and/or off-premise accounts.
- Manage the assigned budget as required.
- Conduct product tasting and education sessions.
- Execute sales calls using the company’s Structured Call methodology.
- Report on competitive activities within the territory and offer constructive suggestions.
- Prospect, quantify, and qualify new accounts to determine their potential fit with the brand portfolio.
- Provide product and brand marketing knowledge through sales aids and staff training seminars.
- Work with supplier representatives and members of management in the field to promote sales.
- Service and improve product marketability through shelf management, display position and frequency, concept selling, and price point management.
- Ensure brand distribution in key purchasing areas of accounts.
About the company
Breakthru Beverage Group is a leading beverage wholesaler and broker in the US and Canada, representing a portfolio of spirits, wine, beer, and non-alcoholic brands and delivering them to retailers, bars, and restaurants. It moves brands from producers to doors through distribution and brokerage services, including account management, logistics, and customer support. The company differentiates itself with a large multi-market footprint, a family-owned culture, and recognition as a Best Managed Company, which supports broad brand access and reliable service. Its goal is to be the preferred partner for beverage brands and their customers by delivering products efficiently and helping brands reach more shoppers and venues.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Cicero, Indiana
Founded
1922
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Simplify's Take
What believers are saying
- June 2026 Edrington deal adds Macallan, Highland Park, Glenrothes, and Brugal.
- August 2026 Luba and March 2026 Cheech & Chong broaden hemp and zero-proof exposure.
- May 2026 Best Managed gold status and January 2026 operations hire reinforce execution.
What critics are saying
- February 2026 layoffs hit roughly 500 employees after a strategic review.
- NLRB cases in Illinois, Florida, and California signal active labor friction.
- November 12, 2026 hemp ban would erase Minnesota THC beverage distribution revenue.
What makes Breakthru Beverage unique
- 16-market footprint gives Breakthru unmatched route-to-market density.
- Family-owned scale helps Edrington, Sugarlands, and Partida launch quickly.
- Canadian broker leadership strengthens cross-border compliance and premium import relationships.
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Benefits
Remote Work Options
Phone/Internet Stipend
Hybrid Work Options
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Family Planning Benefits
Fertility Treatment Support
Parental Leave
Paid Holidays
Paid Vacation
Unlimited Paid Time Off
Flexible Work Hours
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Tuition Reimbursement
Training Programs
Professional Certification Support
Refundable Travel Expenses
Relocation Assistance
Employee Discounts
Car Allowance
Cell Phone Reimbursement
Home Office Stipend
Pension Plan
Adoption Assistance
Childcare Support
Elder Care Support
Meal Benefits
Gym Membership
Wellness Program
Phone/Internet Stipend
Company News
Sugarlands Distilling Company and Breakthru Beverage Group announce distribution partnership. New collaboration supports Sugarlands' continued growth across Colorado, Wisconsin and Arizona GATLINBURG, Tenn. - (September 2, 2026) - Sugarlands Distilling Company and Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, recently announced a new distribution partnership across Colorado and Wisconsin, with Arizona set to follow soon. The partnership strengthens Sugarlands' distribution network as the company continues to align with strategic partners that support the long-term growth of its expanding house of brands. With extensive sales capabilities and deep local market knowledge, Breakthru will provide additional resources to support Sugarlands' brands in each market, from strengthening customer relationships to creating new opportunities to reach consumers. The collaboration further supports Sugarlands' efforts to build momentum across its portfolio and drive continued growth across premier on- and off-premise accounts. "Finding the right partners in key markets is critical to the long-term growth of our brands, and Breakthru brings the scale, expertise and market knowledge we're looking for," said Ned Vickers, President and CEO of Sugarlands Distilling Company. "As a fellow family-owned company, they also understand the importance we place on relationships and building brands for the long term. We're excited to work alongside their team to continue our momentum in Colorado, Wisconsin and Arizona." The new partnership comes as Sugarlands continues to expand its portfolio and strengthen its position as a growing house of spirits brands. In addition to its established Sugarlands Shine and Sugarlands Sippin' Cream lines, the company's portfolio includes High Rock Vodka, Roaming Man Whiskey and Broken Antler Flavored Whiskey. Sugarlands also partners with Azulejos Artisan Tequila to support the brand's continued national growth and distribution. "We continue to see significant opportunity across the spirits category and are excited to partner with brands like Sugarlands that bring together quality, distinctive flavors and compelling storytelling," said Nate Phippen, EVP Breakthru Beverage Colorado. "Sugarlands has built tremendous momentum and a passionate consumer following. We look forward to building on that foundation, accelerating growth and introducing the brand to even more consumers across Colorado, Wisconsin and Arizona." Breakthru Beverage Group represents more than 6,000 wine, spirits, beer and non-alcoholic brands. The family-owned company operates across 16 U.S. markets and Canada, combining an extensive sales and logistics network with consumer insights and brand-building expertise. Located in Gatlinburg, Tennessee, Sugarlands Distilling Company is a family-owned craft distillery known for its award-winning spirits and one of the most visited distilleries in the country. For more, visit Sugarlands.com, or to find Sugarlands at a retailer near you, visit FindSugarlands.com. About Sugarlands Distilling Co. Sugarlands Distilling Company is a family-owned craft distillery located in Gatlinburg, Tennessee. Since opening its doors in 2014, Sugarlands has grown into a house of award-winning brands, including Sugarlands Shine, Sugarlands Sippin' Cream, High Rock Vodka, Roaming Man Whiskey and Broken Antler Flavored Whiskey. The company also partners with Azulejos Tequila, a family-owned ultra-premium tequila brand, to support national growth and distribution. Launched in 2022 in collaboration with Dale Earnhardt Jr. and his wife, Amy Earnhardt, High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish. Roaming Man has received widespread industry acclaim, earning four Double Gold medals at the prestigious San Francisco World Spirits Competition over the past five years (2021, 2023, and two in 2025), and being named Best Whiskey in the 2019 American Craft Spirits Association Awards. Sugarlands' vibrant Gatlinburg Distillery has been voted the top craft spirits distillery tasting room in America by USA TODAY 10Best for three consecutive years (2023-2025). It welcomes over one million visitors each year. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare. About Breakthru Beverage Group Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of 9,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America's retail, convenience, bar, and restaurant businesses, and has been named a "U.S. Best Managed Company" for five years in a row. For more information, visit www.BreakthruBev.com.
Luba Libations expands Midwest footprint with Breakthru Beverage partnership in Minnesota. Aug. 18, 2026 at 10:52 am Nonalcoholic Mocktail Zero Proof Luba Distribution Award-Winning Non-Alcoholic Cocktails Now Available to Retailers Across Minnesota Through Breakthru Beverage Sturgeon Bay, Wisconsin - August 18, 2026 - Luba Libations, the award-winning non-alcoholic ready-to-drink cocktail brand crafted with all-natural, clean ingredients, has announced a new distribution partnership with Breakthru Beverage in Minnesota. All four of Luba's signature flavors - Cranberry Cosmo, Lime Margarita, Grapefruit Paloma, and Kyiv Mule - are now available through the partnership. The partnership marks a significant milestone in Luba's continued Midwest expansion, broadening the brand's retail and on-premise presence and increasing consumer access across the state. The partnership with Breakthru Beverage, one of the region's most respected distributors, positions Luba for accelerated growth in the Minnesota market. "We started Luba because we believed great drinks should bring people together - and that belief hasn't changed," said Christiana Trapani, Co-Founder of Luba Libations. "Partnering with Breakthru Beverage in Minnesota is an exciting step forward for us. We're building real momentum in the Midwest, and we can't wait for more people to experience what Luba is all about." The Minnesota expansion builds on Luba's existing distribution in Wisconsin through Badger Liquor & Frank Liquor, further solidifying the brand's growing presence across the region. With a portfolio of award-winning flavors recognized by the International Non-Alcoholic Competition, the Prøf Awards, and the World Alcohol-Free Awards, Luba continues to set the standard for zero-proof cocktail experiences that deliver on both taste and quality. Each can is crafted to be enjoyed straight or used as a mixer - delivering cocktail complexity with clean, all-natural ingredients, making it as versatile as it is flavorful. About Luba Libations Luba Libations is a non-alcoholic ready-to-drink cocktail brand built on the belief that zero-proof should never mean zero flavor. Crafted with all-natural, clean ingredients, Luba's award-winning lineup delivers cocktail complexity - whether sipped straight or mixed. Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Maestro Tequilero José Valdez introduces Tequila Partida to Canada. Jul. 1, 2026 at 3:18 pm Tequila Partida, the award-winning luxury tequila brand from Lucas Bols, today announced its official launch in Canada, marking the next chapter in the brand's international expansion. Through Lucas Bols USA & Canada and national distribution partner Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, the launch begins in British Columbia, introducing Canadian consumers to Tequila Partida's Pure philosophy. The Canadian debut follows Tequila Partida's successful expansion into the Benelux region in 2025 and continues the brand's international growth across Europe, Africa, the Middle East and now North America. As one of Mexico's most respected luxury tequila houses, Tequila Partida continues to bring its uncompromising approach to craftsmanship to discerning tequila enthusiasts around the world. Premium tequila continues to gain momentum in Canada as consumers increasingly seek authenticity, provenance and exceptional craftsmanship. For the past twenty years, Tequila Partida has remained dedicated to one simple belief: exceptional tequila begins with exceptional agave. Produced in the Valley of Jalisco, Mexico, Tequila Partida showcases the pure expression of 100% Mature Blue Weber agave through meticulous production methods and a relentless commitment to quality. From the award-winning Familia collection to the innovative Roble Fino range, every bottle reflects the brand's philosophy of honoring agave above all else. The Canadian launch follows another landmark year for the brand. Tequila Partida Familia Blanco earned a Gold Medal at the 2025 Global Spirits Masters, Familia Reposado received Best in Show at the 2025 New Orleans Spirits Competition, Familia Añejo won Gold at the 2024 Global Spirits Masters, and Roble Fino was recently named Best Luxury Tequila 2025 by Wine Enthusiast. Together, these accolades reinforce Tequila Partida's reputation as one of the world's most awarded luxury tequila brands. "Canada is one of the world's most exciting premium spirits markets, making it the ideal next step in Tequila Partida's international growth," said Brett Dunne, Managing Director, Lucas Bols USA & Canada. "Consumers are looking for authenticity, provenance and craftsmanship - qualities that have defined Tequila Partida for the past twenty years. Together with Breakthru Canada and our retail partners, we are proud to introduce Canadian consumers to the Art of Agave Purity and one of Mexico's most respected luxury tequila brands." The launch is supported by Breakthru Canada, whose expertise across hospitality and retail will help establish Tequila Partida throughout British Columbia. Introducing Tequila Partida to British Columbia Beginning July 1, consumers across British Columbia will discover Tequila Partida through exclusive six-month retail partnerships. BC Liquor Stores * Tequila Partida Familia Reposado - CAD $84.99 Angry Otter Liquor Stores * Tequila Partida Familia Blanco - CAD $79.99 * Tequila Partida Familia Añejo - CAD $89.99 * Tequila Partida Roble Fino Reposado - CAD $169.99 Together, these expressions showcase the breadth of the Tequila Partida portfolio - from the vibrant character of Familia Blanco and the balanced elegance of Familia Reposado to the rich complexity of Familia Añejo and the groundbreaking innovation of Roble Fino. Finished in carefully selected Scotch whisky casks, Roble Fino Reposado exemplifies Tequila Partida's pioneering barrel-finishing program, creating a remarkably elegant tequila that bridges traditional craftsmanship with modern innovation. Maestro Tequilero José Valdez Visits Canada The Canadian launch will be celebrated with the first official Canadian visit from José Valdez, who has crafted every bottle of Tequila Partida since the brand's founding in 2005 and is celebrating twenty years with the brand. Over two days in Vancouver, Valdez will meet with trade partners, bartenders, media and tequila enthusiasts, sharing the philosophy, craftsmanship and passion that have defined Tequila Partida from day one. On the evening of July 20, Valdez will host an intimate invitation-only Tequila Hour, featuring guided tastings of the Familia and Roble Fino collections, authentic Mexican culinary pairings and signature cocktails that showcase the versatility and elegance of Tequila Partida. "Born Pure, in the Tequila valley," said José Valdez, Maestro Tequilero, Tequila Partida. "For the past twenty years, it has been my privilege to craft Tequila Partida from field to bottle, using only mature agave and volcanic water from the Valley. I look forward to sharing our passion for exceptional tequila with Canadian consumers for the very first time." Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Breakthru Beverage Group and Edrington launch distribution partnership in Colorado. The distributor will support Edrington's ultra-premium spirits portfolio across the state. Jun 3, 2026. U.S. (June 2, 2026) - Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, and Edrington, the international spirits company behind some of the world's most celebrated premium spirits, today announce a new distribution partnership in Colorado. Breakthru will leverage its deep market expertise, executional excellence and proven brand-building capabilities to accelerate growth of Edrington's premium spirits portfolio across the state. "Edrington has built one of the most prestigious portfolios in ultra-premium spirits, and we're proud to bring their iconic brands, including The Macallan Single Malt Scotch Whisky, to Colorado's thriving and discerning market," said Kevin Roberts, EVP and Chief Commercial Officer at Breakthru Beverage Group. "Colorado consumers have a deep appreciation for quality and craftsmanship, which aligns perfectly with what Edrington represents. Together, we're focused on thoughtful, long-term brand building that delivers exceptional experiences for consumers and strong results for our retail partners." Breakthru will represent Edrington Americas' full portfolio, including The Macallan, Highland Park and The Glenrothes Single Malt Scotch Whiskies and Brugal rum from the Dominican Republic. With a 165-year heritage and an unwavering commitment to craftsmanship and quality, Edrington brings a portfolio defined by authenticity, innovation and premium brand excellence. "Breakthru's strong market presence and commitment to excellence make them a natural fit for Edrington's ultra-premium spirit brands, led by the world's most valuable Single Malt Scotch Whisky, The Macallan," said Juan Campos, Edrington Americas Senior Vice President, Commercial for USA & Canada. "We look forward to working with the Breakthru team to unlock exciting opportunities and accelerate our presence across Colorado." About Edrington Edrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. Edrington is headquartered in Scotland and employs almost 3000 people in its wholly owned and joint venture companies, with over half employed outside the UK. We distribute our brands to more than 100 countries around the world, primarily through wholly owned Edrington businesses, supplemented by joint ventures and third-party distribution agreements. Edrington's principal shareholder is The Robertson Trust, which has donated £396 million to charitable causes in Scotland since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity and excellence.
Breakthru named a U.S. Best Managed Company for the fifth year. Company Maintains Gold Status in 2026 Recognition May 13, 2026 (Cicero, IL) - Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer and non-alcoholic brands, today announces it has been named as a 2026 U.S. Best Managed Company for the fifth consecutive year, maintaining its Gold status. Sponsored by Deloitte Private* and The Wall Street Journal, the program recognizes outstanding U.S. private companies. The 2026 designees are U.S. private companies that have demonstrated excellence in strategic planning and execution, a commitment to their people, as well as maintaining financial performance and governance. This year's class is making bold investments in digital transformation, including AI, demonstrating the ability to drive sustainable growth, and showing resilience during times of volatility. Breakthru earned the distinction of Gold Honoree, which is awarded to companies that have been recognized as a Best Managed Company for four to six consecutive years. This reflects consistent achievement and a commitment to ongoing development and growth. "Being recognized once again as a Best Managed Company reflects the positive impact of our people, the strength of our company, and the commitment to excellence that guides our operations," said CEO Tom Bené. "As we celebrate our 10-year anniversary, this milestone achievement underscores our strong position and the intentional investments we've made in our business and people." Applicants are evaluated and selected by a panel of independent judges focused on assessing hallmarks of excellence in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance. They join a global ecosystem of honorees from more than 46 countries recognized by the Best Managed Companies program. About the Best Managed Companies Program The Best Managed Companies program is a mark of excellence for private companies. U.S. designees have revenues of at least $250 million. Hundreds of private companies around the world have competed for this designation in their respective countries through a rigorous and independent evaluation process. U.S. program sponsors are Deloitte Private and The Wall Street Journal. For more information, visit www.usbestmanagedcompanies.com. About Breakthru Beverage Group Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of 9,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America's retail, convenience, bar, and restaurant businesses, and has been named a "U.S. Best Managed Company" for four years in a row. For more information, visit www.BreakthruBev.com. Share: May 6, 2026 May 7, 2026 May 6, 2026 Featured 8:30 am - 4:30 pm PDT Rohnert Park May 14 @ 8:00 am - May 17 @ 5:00 pm PDT 10:00 am - 11:00 am PDT 5:30 pm - 9:00 pm PDT Healdsburg