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Four Seasons

Luxury hotel management with branded residences

Director of Public Relations and Marketing

PR & Communications +1Confirmed live in the last 24 hours
Full-timeUnited StatesNo salary listedIn-person

About the Job

Requirements

  • Extensive leadership experience in both public relations and marketing disciplines, ideally within luxury hospitality and/or luxury goods or services.
  • Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize return on investment.
  • Experience managing agency relationships, including defining scopes, key performance indicators, and governance.
  • Experience overseeing paid media and search engine optimization strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives.
  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field, or equivalent experience.
  • A minimum of 8–10 years of experience in public relations and marketing, including leadership responsibilities; luxury hospitality or related industry experience is preferred.

Responsibilities

  • Develop and lead the annual public relations and marketing strategy and supporting channel plans aligned with commercial goals and property priorities.
  • Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, on-property activations, and food and beverage promotions; ensure alignment across paid, owned, and earned channels.
  • Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.
  • Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making, adjusting strategies as market conditions evolve.
  • Together with the Commercial Director, oversee the planning, allocation, and tracking of Advertising and Promotion investments within the property’s profit and loss, ensuring budgets across paid, owned, and earned channels, including content, are optimized to maximize campaign impact, strengthen return on investment, and drive growth through FourSeasons.com.
  • Establish and monitor a local measurement framework and key performance indicators; track Property Scorecard metrics and conduct post-campaign analysis to inform future initiatives.
  • Deliver comprehensive performance reporting across all channels; apply insights to refine strategies and optimize future initiatives.
  • Set and manage annual budgets with disciplined financial accountability.
  • Maximize adoption of global brand initiatives and campaigns in local and feeder markets to showcase the property’s distinctive guest experiences.
  • Champion brand stewardship at the property level by ensuring consistent execution of brand guidelines with local relevance and adherence to governance.

Desired Qualifications

  • Luxury hospitality or related industry experience.

About the Company

Four Seasons

Luxury hotel management with branded residences

Four Seasons manages a global network of luxury hotels, resorts, and branded residences under the Four Seasons name, typically without owning the real estate. It earns mainly through management fees tied to hotel revenue and operating profit, plus licensing and fractional ownership fees. Its differentiator is a strict focus on quality, service, culture, and brand, with offerings like branded residences and Four Seasons Residence Clubs that blend hotel services with ownership. Its goal is to maintain leadership in luxury hospitality by delivering exceptional guest experiences, expanding premium properties globally, and offering distinctive ownership that ties guests to the Four Seasons lifestyle.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Toronto, Canada
Founded
1993

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