Performance Marketing Specialist - Meta
About the job
- At least 3 years of hands-on experience managing Meta Ads accounts, ideally in an e-commerce or direct-to-consumer environment.
- A strong analytical mindset and a proven ability to optimize toward profitability metrics such as Marketing Efficiency Ratio, return on ad spend, and cost per acquisition.
- A deep understanding of Meta’s advertising ecosystem, including campaign structures, audience strategies, and conversion tracking.
- Experience working closely with creative teams and the ability to guide creative production based on performance data.
- A proactive, solution-oriented approach to scaling paid social performance.
- Own and scale the Meta advertising ecosystem to drive demand generation and revenue growth across Facebook and Instagram.
- Manage Meta Ads end to end, including campaign structure, scaling strategy, and performance optimization.
- Manage and optimize budget allocation and pacing to ensure efficient spending and consistent contribution to Marketing Efficiency Ratio targets.
- Analyze campaign performance to generate actionable insights and proactively identify growth opportunities and areas for improvement.
- Lead testing initiatives across audiences, creative assets, and formats to improve performance and unlock scaling opportunities.
- Serve as the link between performance and creative by translating data into clear feedback for the Global Creative Team.
- Experience managing Meta Ads accounts in an e-commerce or direct-to-consumer environment.
About the company
Pergolux designs and sells outdoor living products for homeowners who want covered space in their gardens and on terraces. Its aluminum pergolas have adjustable roof slats that control sunlight and close against rain, with freestanding and wall-mounted designs for different spaces. The range also includes retractable awnings and glass-roofed garden rooms, while optional walls, lighting and heaters let customers adapt an installation. The business earns revenue from direct product and accessory sales through country-specific online stores, supported by showrooms and customer service teams. Pergolux was founded in 2021, grew from Norwegian roots and is headquartered in Berlin, Germany.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Berlin, Germany
Founded
2021
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Simplify's Take
What believers are saying
- PERGOLUX's full-time Berlin Senior Category Manager gets geographic flexibility: one remote work week yearly within the EU or UK.
- PERGOLUX's full-time Berlin Senior Analytics Engineer gets commuting support: the role includes a bike leasing option.
- PERGOLUX has an established customer base: the brand reports over 100,000 customers worldwide.
What critics are saying
- Office attendance limits flexibility: PERGOLUX requires four office days weekly, roughly 8:30am to 5pm.
- International candidates face a barrier: PERGOLUX's careers site rules out visa sponsorship and relocation assistance.
- Custom sizing remains underdeveloped: PERGOLUX says roughly 70% of market demand is custom, but its revenue share stays small.
What makes Pergolux unique
- PERGOLUX simplifies later upgrades: SnapFIT rails attach or reposition walls and accessories without drilling.
- PERGOLUX reaches spaces without wiring: its manual pergola roof adjusts without motors or electrical connections.
- PERGOLUX guides home assembly: its smartphone app gives customers step-by-step installation instructions.
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