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ILIA

Skincare-powered makeup for clean beauty

Sales & Education Advisor - Freelance

Retail SalesUpdated on Nov 13
ContractSan Antonio, TX, USANo salary listed

About the Job

Requirements

  • Experience as a beauty advisor and passion for the clean color category and safe, performance-driven ingredients.
  • Strong communication skills to educate store teams about the brand’s points of difference.
  • Superior selling skills and a proven ability to set and achieve sales goals.
  • Effective, engaging training skills that deliver consistent sales results.
  • Proven ability to build relationships, drive sales, and provide outstanding customer service.

Responsibilities

  • Represent and advocate for the ILIA lifestyle and champion its in-store presence and client experience.
  • Drive and exceed ILIA sales goals through store visits, support, events, and relationship building.
  • Coordinate the store visit schedule with the manager and develop plans to achieve sales goals and execute corporate initiatives.
  • Create a monthly calendar supporting focus stores and sales goals.
  • Partner with store and brand field leadership to ensure new store openings are executed.
  • Educate store teams on hero products so beauty advisors can recommend products to clients and increase retail sales.
  • Develop brand advocates in stores by training them on key selling and service behaviors, building client relationships, and growing loyalty.
  • Track and monitor the sales impact of events.
  • Initiate innovative ways to impact sales and drive retail results.
  • Train retail associates, inter-sell associates, and freelancers on brand products and appropriate selling skills to achieve sales goals.
  • Execute the store visit calendar and recap successes, opportunities, and action plans after visits.
  • Provide a detailed weekly recap of business opportunities, callouts, and celebrations.
  • Communicate regularly with the manager through status calls and prepare updates as directed.
  • Communicate brand opportunities to store leadership in collaboration with the manager.
  • Communicate stock concerns to the manager and retailer partners as needed to support the business.

About the Company

ILIA

Skincare-powered makeup for clean beauty

ILIA Beauty makes clean, skincare-powered makeup that protects and revives the skin. Its products include foundations, concealers, lipsticks, mascaras, and multi-use pigments designed for long wear and hydration. The makeup is formulated with safe, transparent ingredients and is sold mainly through direct-to-consumer channels with some retail partners. ILIA’s approach combines cosmetic performance with skincare benefits, targeting environmentally conscious customers who value sustainability and ethical practices. The company differentiates itself by prioritizing ingredient transparency, skincare-focused formulas, and responsible sourcing while offering premium, high-quality products. Its goal is to provide makeup that delivers both aesthetic results and real skincare benefits without compromising safety or the environment.

Company size
201-500
Company stage
Early VC
Total funding
$3M
Headquarters
Laguna Beach, CA
Founded
2011

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