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Full-Time

Programmatic Campaign Analyst

NYC

Posted on 3/22/2024

Adtheorant

Adtheorant

201-500 employees

Machine learning-driven ad targeting platform

Data & Analytics
Consulting
Hardware
AI & Machine Learning
Consumer Goods

Compensation Overview

$65k - $70kAnnually

Junior, Mid, Senior

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • College degree in Engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, or Business.
  • Excellent time management and creative problem solving skills.
  • Ability to thrive in a fast-paced and high-growth work environment.
  • Ability to translate business concepts to online marketing strategies, and vice versa.
  • Team player with good communication and collaboration skills.
  • Fluent in Excel.
Responsibilities
  • Learn and develop skills for management of campaign performance, campaign delivery, and campaign profitability.
  • Apply data analysis to execute advertising campaigns based on client objectives.
  • Develop actionable insights and make recommendations to internal Client Services team.
  • Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns.
  • Work with Data Science team to improve performance for campaigns.

AdTheorent distinguishes itself in the digital advertising space by leveraging machine learning to offer predictive targeting and geo-intelligence, which enables the delivery of effective advertising campaigns while maintaining user privacy. Their commitment to data quality and privacy is underscored by the Neutronian NQI Data Quality Certification, ensuring transparency and adherence to high standards. Furthermore, AdTheorent's approach to targeting eschews reliance on cookies, positioning the company well in a market increasingly focused on privacy and the impending obsolescence of cookie-based advertising.

Company Stage

IPO

Total Funding

$126.7M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

-7%
INACTIVE