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Publicis Groupe

Runs advertising and digital transformation services

Digital Communications Planner

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeWarsaw, PolandNo salary listed

About the Job

Requirements

  • Good working knowledge of Excel, including pivot tables, charts, and formulas.
  • Intermediate PowerPoint skills, including charts and writing simple recommendations.
  • Knowledge of AdvantEdge, AdExpert, gemiusAdReal, TGI, Global Web Index (GWI), and Media Panel.
  • Knowledge of Campaign Manager, Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
  • At least 2 years of experience in media buying or media planning.
  • Responsibility, effective communication, planning and organization, customer orientation, and teamwork.

Responsibilities

  • Support the Communications Manager in preparing strategic plans and client recommendations by preparing demographic and psychographic target-group analyses; analyses and conclusions on competitor activity; market and media trend analyses, including trends related to new platforms and target-group content consumption; and media, format, and solution selections under the manager's direction.
  • Co-create strategic presentations and media recommendations under the Communications Manager's direction, actively sourcing insights, case studies, and data from external and internal sources.
  • Actively identify opportunities to expand client collaboration across the Group's offering.
  • Prepare media plans, make changes and corrections, and keep plans up to date.
  • Monitor, analyze, and evaluate changes in the market and media consumption to inform the selection of media channels, formats, and solutions.
  • Prepare ad hoc media analyses and evaluate media offers.
  • Issue buying briefs in accordance with the brief, the client's buying guarantees, and agency costs.
  • Create production plans for materials and ensure information flows to and from creative agencies.
  • Ensure payments and invoicing are completed accurately and on time.
  • Report on campaign progress.
  • Check the accuracy of post-buy reports and develop conclusions from them.

Desired Qualifications

  • Media buying certificates such as DIMAQ Pro, Meta Blueprint, TikTok Academy, or Google certifications.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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