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Full-Time

Senior Product Marketing Manager

Contact Centers

Confirmed live in the last 24 hours

Invoca

Invoca

201-500 employees

AI-powered call tracking and analytics platform

Data & Analytics
Consulting
Hardware
Enterprise Software
AI & Machine Learning

Compensation Overview

$127k - $160kAnnually

+ Bonus

Senior

Remote in USA + 1 more

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • Product marketing experience for SaaS targeting the Contact Center industry
  • Minimum 5 years of experience in product marketing
  • Knowledge of AI, including how it is being used in Contact Centers
  • Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features
  • Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions
  • Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives.
  • Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions.
  • Ability to think strategically and execute methodically
  • Ability to thrive in a fast-paced environment where continuous innovation is desired
  • History of teamwork and willingness to roll up one’s sleeves to get the job done
Responsibilities
  • Drive business growth for Invoca’s solutions for Contact Centers, including supporting customer acquisition and upselling
  • Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
  • Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca’s solutions
  • Engage with Contact Center customers to understand their needs and buying behaviors to help them achieve maximum ROI and value using Invoca
  • Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps
  • Track and understand the competitive landscape and develop competitive positioning for Invoca’s Contact Center offering against competitors
  • Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
  • Deliver compelling enablement training for Invoca’s GTM organization in support of product launches and to help Invoca capitalize on market trends
  • Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings

Invoca offers a platform for AI-powered call tracking and conversational analytics, helping businesses analyze phone calls to gain insights from customer conversations. This data is vital for marketers to optimize their advertising strategies and improve customer acquisition. The platform integrates with popular marketing tools, allowing businesses to connect offline and online customer data. Invoca's goal is to enhance marketing performance through detailed insights, enabling data-driven decisions and better return on investment.

Company Stage

Series F

Total Funding

$231M

Headquarters

Santa Barbara, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-6%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Invoca's consistent recognition as a leader in conversational intelligence and revenue execution platforms highlights its strong market position and growth potential.
  • The company's continuous innovation, including the launch of Signal AI Studio and other AI-driven features, enhances its competitive edge and value proposition.
  • Expanding into new markets, such as the European data center, and adding experienced executives like Peter Isaacson, positions Invoca for further growth and market penetration.

What critics are saying

  • The highly competitive MarTech sector requires Invoca to continuously innovate to maintain its leadership position.
  • Dependence on seamless integration with third-party tools means any changes or disruptions in these tools could impact Invoca's performance.

What makes Invoca unique

  • Invoca's AI-powered call tracking and conversational analytics provide unique insights that are not easily replicated by traditional MarTech solutions.
  • The platform's seamless integration with major marketing and sales tools like Google Ads, Salesforce, and Adobe Experience Cloud sets it apart from competitors.
  • Recognition as a leader in multiple industry reports, such as Forrester and Opus Research, underscores Invoca's innovative capabilities and market presence.

Benefits

PTO

Medical, dental, & vision coverage

Mental well-being & EAP

Paid family/medical leave

Invacation (sabbatical)

Wellness subsidy