Full-Time

Customer Journey Architect

Confirmed live in the last 24 hours

Bloomreach

Bloomreach

1,001-5,000 employees

Personalizes online experiences for businesses

Consumer Software
Enterprise Software
Consumer Goods

Junior, Mid

Remote in UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
UI/UX Design
Hotjar
Web Development
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • Proven experience in user journey mapping and personalization within a SaaS or digital marketing environment.
  • Familiarity with B2B SaaS buying journeys is highly desirable.
  • Proficiency in using data analytics tools and platforms to drive personalization strategies.
  • Ability to interpret complex data sets and translate findings into actionable strategies.
  • Desire to understand AI/ML technologies and their application in enhancing customer experiences.
  • Proven track record of successfully implementing personalization strategies and improving conversion rates that drive business outcomes and growth.
  • Familiarity with UX/UI principles and basic knowledge of web development technologies is a plus.
  • Understanding of marketing automation tools is also beneficial.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • A deep passion for AI, and a commitment to shaping the future of digital experiences in the era of AI.
  • A motivated 'can-do' individual, fluent in English and able to work independently as well as part of a team.
  • A mindset for testing - always on the lookout for new ways to improve engagement and optimize performance.
  • Strong analytical skills - you’ll know your way around numbers and be able to make assessments of performance and subsequent recommendations.
Responsibilities
  • Identify and optimize top converting user journeys for Bloomreach’s ideal customer profile (ICP).
  • Develop and implement comprehensive user journey maps to optimize experiences across the website and other digital touchpoints.
  • Collaborate with team to identify and recommend opportunities for A/B testing, website personalization and conversion optimization.
  • Conduct in-depth analysis of user behavior and engagement metrics to understand how users interact with the website throughout the buyer journey, from being a first time visitor through to a Bloomreach customer.
  • Use tools like Bloomreach Engagement, Hockeystack, Hotjar, Google Analytics, Salesforce CRM and calendar scheduling tools to report and optimize.
  • Collaborate with content creators to ensure that all customer-facing materials align with the desired customer experience and journey.
  • Develop personalization strategies to tailor the user experience based on user behavior, preferences, and demographics.
  • Define key performance indicators (KPIs) for measuring the success of customer journey initiatives.
  • Regularly report on these metrics to stakeholders.

Bloomreach enhances online experiences for customers by providing software solutions that help businesses personalize their digital presence. Their main product, the Bloomreach Experience Manager, allows companies to create, manage, and optimize digital content, particularly for e-commerce. This platform uses advanced algorithms to understand customer search language, enabling businesses to generate relevant content that improves search engine rankings and matches customer intent. Bloomreach serves a wide range of clients, from small businesses to large enterprises, across various industries like retail, travel, and finance. Operating on a subscription-based model, Bloomreach charges clients for access to its software, which ensures a steady revenue stream. The company's goal is to help businesses deliver personalized online experiences that meet the needs of individual customers.

Company Stage

N/A

Total Funding

$410.5M

Headquarters

Mountain View, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

2%

1 year growth

1%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Bloomreach's recent acquisition of Radiance Commerce enhances its AI capabilities, promising further innovation in e-commerce personalization.
  • The launch of new features like Loomi Search+ and Omniconnect demonstrates Bloomreach's commitment to staying ahead in the digital marketing space.
  • Winning multiple TrustRadius awards highlights Bloomreach's excellence in customer satisfaction and marketing automation.

What critics are saying

  • The competitive landscape in e-commerce and digital marketing is intense, requiring constant innovation to maintain market leadership.
  • Dependence on subscription fees means that economic downturns or budget cuts in client companies could impact revenue.

What makes Bloomreach unique

  • Bloomreach's advanced algorithms for personalization and search engine optimization set it apart from competitors by continuously learning and improving customer experiences.
  • The company's SaaS model ensures a steady stream of recurring revenue, allowing for continuous innovation and customer support.
  • Recognition as a Leader in Gartner's Magic Quadrant for Commerce Search underscores Bloomreach's industry-leading capabilities.

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