Bloomreach, an AI personalisation platform, has surpassed $260 million in annual recurring revenue in 2025, driven by adoption of its Loomi AI agentic platform. The company achieved positive free cash flow and record net new ARR, closing with its strongest quarterly performance in company history. Nearly half of Bloomreach's customers now use at least one agent or next-generation AI tool, more than doubling over 12 months. During the holiday season, its conversational shopping agent saw 113% increase in shopper engagement, whilst marketing agents delivered a 2x increase in value per email for clients. The company added brands including ThirdLove, ALDO and SPANX, expanded into Australia and New Zealand, and launched products on AWS Marketplace. Bloomreach serves 1,400 global brands.

Bloomreach surpasses $260 million in annual recurring revenue, fueled by adoption of Loomi AI agentic platform. MOUNTAIN VIEW, Calif.-(BUSINESS WIRE)-#AI-Bloomreach, the AI platform for personalization, today announced it surpassed $260 million in annual recurring revenue (ARR) in 2025, fueled by rapid adoption of the company's agentic platform, Loomi AI. Closing the year with its strongest quarterly performance in company history, Bloomreach also achieved positive free cash flow and record net new ARR in 2025. "Even amidst this rapidly changing technology market, Bloomreach is seeing phenomenal growth. That's a testament to the value Loomi AI is delivering for customers," said Raj De Datta, co-founder and CEO, Bloomreach. "Using AI to personalize the customer experience has been our mission from day one, and as AI advances, the value we can provide just continues to compound. We were built for this moment." In addition to its 2025 financial milestones, Bloomreach saw notable achievements throughout the year in areas including: * Next Generation AI Adoption: In addition to the embedded AI already used within Bloomreach products, nearly half of all Bloomreach customers now also have at least one agent or next generation AI tool. This number has more than doubled in the last twelve months, while the number of customers with four or more agents or next generation AI tools has quadrupled in the same period. * Customer Growth: Bloomreach grew its customer base to include new brands such as Thirdlove, ALDO, Halfords, and SPANX, and expanded its relationships with existing customers such as Next and Desigual. * Agentic Innovation: During the holiday shopping season, Bloomreach's conversational shopping agent saw a 113% increase in shopper engagement. Its marketing agents are already delivering a 2x increase in value per email delivered for customers like Sideshow. * Product Innovation: The company continued to invest in its agentic platform, Loomi AI, fueling notable innovation such as the ongoing rollout of its marketing agents; AI decisioning for customer journeys; personalized media in grid for product discovery; and more. The recent launch of Loomi Connect also made the company's product discovery technology available through the Model Context Protocol (MCP), bringing ecommerce search intelligence directly into platforms such as ChatGPT. * Global Expansion: The company launched a new data center to serve customers in Australia and New Zealand, made several key hires across the APAC region, and expanded its footprint in Spain and Italy with strategic additions to its sales and partnerships teams. * Partnerships: Bloomreach attained Amazon Web Services (AWS) Retail Competency designation and launched its products on the AWS Marketplace. The company also announced partnerships with Databricks and Captain Up during the year. * Awards and Recognition: Bloomreach was named a Visionary in the 2025 Gartner(R) Magic Quadrant(TM) for Multichannel Marketing Hubs and a Leader in the Gartner(R) Magic Quadrant(TM) for Personalization Engines. The company was also named to the 2025 Inc. 5000 List of America's Fastest Growing Private Companies. About Bloomreach Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands every customer in context - then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.