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iGATE Technology

Outsourcing partner delivering customized IT solutions

Director Creatives & Brands

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeIslamabad, Islamabad Capital Territory, PakistanNo salary listed

About the Job

Requirements

  • A bachelor's or master's degree in Marketing, Business Administration, E-Commerce, Digital Business, or a related field is required.
  • Foreign education from a reputable international university is mandatory.
  • 12–15+ years of progressive experience in brand management, integrated marketing, digital commerce, or related functions is required.
  • At least 5 years of senior leadership experience managing multidisciplinary teams and strategic business functions is required.
  • Proven experience with internationally recognised brands, global product-based companies, consumer brands, or international e-commerce businesses is required.
  • Demonstrated experience leading creative, content, paid media, organic marketing, and performance marketing functions is required.
  • Experience overseeing Shopify-based e-commerce operations and software development teams is required.
  • Strong understanding of international markets, global brand positioning, e-commerce strategy, conversion optimisation, and digital analytics is required.
  • Proven ability to connect brand strategy, marketing performance, technology, and commercial growth is required.
  • Experience managing budgets, senior stakeholders, external agencies, and cross-functional teams is required.
  • Must be available to work onsite in Islamabad, Pakistan.

Responsibilities

  • Lead global brand strategy, marketing, creative direction, e-commerce growth, and Shopify development across international markets.
  • Oversee creative, content, paid media, organic marketing, social media, and performance marketing teams.
  • Develop brand positioning, integrated campaigns, and marketing strategies aligned with business growth objectives.
  • Lead creative campaigns, product storytelling, photography, videography, and digital content production.
  • Manage paid advertising across Meta, Google, YouTube, and other relevant platforms, ensuring measurable return on investment.
  • Oversee organic marketing, social media, influencer collaborations, content planning, and community engagement.
  • Lead the Shopify e-commerce and software development function, including website optimisation, integrations, technical roadmaps, and user experience.
  • Align Shopify development priorities with commercial objectives, marketing initiatives, and customer experience.
  • Drive e-commerce growth through conversion rate optimisation, product merchandising, customer acquisition, and retention strategies.
  • Collaborate with sales, product, and operations teams on product launches, go-to-market strategies, and international expansion.
  • Manage marketing and technology budgets, key performance indicators, performance reporting, and strategic recommendations to executive leadership.
  • Recruit, develop, and lead multidisciplinary teams, establishing clear responsibilities, workflows, and accountability.
  • Identify opportunities for AI-enabled marketing, automation, digital transformation, and operational efficiency.

Desired Qualifications

  • Experience in sports, fitness, apparel, consumer products, direct-to-consumer, or international retail brands is highly preferred.

About the Company

iGATE Technology

Outsourcing partner delivering customized IT solutions

iGate Technologies Pakistan acts as an outsourcing partner that provides customized solutions to its clients. It focuses on solving clients’ problems by delivering tailored services, ensuring customer satisfaction through problem-solving outcomes. How it works: the company first understands a client’s specific challenge, then designs and implements a customized solution to address that need. It handles outsourcing tasks end-to-end, offering relevant services and ongoing support to meet client requirements. How it differs from competitors: the emphasis on delivering customized, problem-focused solutions and achieving client satisfaction distinguishes iGate Technologies from more generic outsourcing providers. It positions itself as a partner that adapts to each client’s unique needs rather than offering one-size-fits-all services. Goal: help clients solve their problems efficiently through targeted outsourcing services and reliable support, enabling their business to run smoothly.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Pakistan
Founded
2015

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