Marketing Representative

Our Expectations

We are looking for someone who sees marketing not simply as a communication function, but as an opportunity to create meaningful brand experiences. Someone who understands that in luxury hospitality, every image, caption, design, and digital interaction contributes to the perception of the brand.

The successful candidate will combine creativity with commercial awareness, demonstrate initiative, and take pride in producing work that reflects the distinctive standards and identity of JW Marriott.

Qualifications & Requirements

• Bachelor's degree in a relevant field, such as Communication Design, Graphic Design, Public Relations, International Relations, Fine Arts, Business Administration, Marketing, or a related discipline.
• Previous personal or professional experience in marketing, communications, digital content creation, social media management, or a similar field.
• Minimum B2 level of English proficiency, with strong written and verbal communication skills.
• Familiarity with social media management tools and content creation platforms is an advantage.
• A portfolio of previous creative work, photography, graphic design, or digital content is considered an asset.

Key Responsibilities

• Create engaging and visually appealing content for the hotel's digital platforms, including Instagram, Facebook, and other relevant communication channels.
• Produce basic photography and visual content, demonstrating an understanding of composition, perspective, lighting, and aesthetics.
• Develop creative designs and visual materials using tools such as Canva, while maintaining consistency with JW Marriott's brand identity and visual guidelines.
• Monitor social media trends, emerging digital formats, and relevant industry developments to identify opportunities for creative and engaging content.
• Support the development and execution of digital marketing initiatives aimed at increasing brand awareness, audience engagement, and social media growth.
• Monitor and analyze social media performance metrics and insights, using data to evaluate content effectiveness and identify areas for improvement.
• Assist in planning, coordinating, and executing marketing and communications activities, campaigns, and hotel events.
• Ensure that all content and visual communications reflect the positioning, tone of voice, and standards of the JW Marriott brand.

Technical Skills & Competencies

• Photography: Basic knowledge of photography principles, including composition, perspective, lighting, framing, and visual aesthetics.
• Visual Design: Understanding of fundamental design principles, including positive and negative space, visual hierarchy, balance, and composition. Ability to create basic visual materials using Canva or similar design tools.
• Digital Marketing: Familiarity with social media platforms and digital marketing fundamentals. Ability to interpret Instagram and Facebook analytics, understand audience insights, and identify opportunities to improve reach, follower growth, and engagement.
• Content Creation: Ability to develop original and engaging content by following current digital trends while adapting them to the brand's identity, communication style, and guidelines.
• Digital Awareness: Interest in emerging social media formats, content trends, and digital communication practices.