WSH International Investments
Contract catering and brand portfolio management
Merchandising & Digital Marketing Administrator
Flexibility to work across multiple sites and attend meetings or events as required.
About the job
- A Level 3 Food Hygiene qualification.
- Current knowledge of key issues affecting the high street and retail industry, including issues pertinent to the role and its organisational environment.
- Working knowledge of operational compliance with health and safety regulations for retail and catering operations, including current requirements.
- Written communication skills appropriate to the requirements of the post.
- IT literacy and understanding of industry-relevant software systems and processes.
- Verbal communication skills.
- Ability to accept individual accountability and use initiative effectively.
- Ability to manage and prioritise an individual workload while meeting requirements and deadlines in a similar scope.
- Previous experience in merchandising, marketing, retail administration, or a similar role.
- Strong organisational and administrative skills.
- Proficiency in Microsoft Office applications, particularly Excel, PowerPoint, and Word.
- Experience managing digital content and internal or external social media platforms.
- Strong attention to detail and ability to manage multiple priorities.
- Creative mindset with an eye for visual presentation and branding.
- Ability to work independently and collaboratively within a fast-paced environment.
- Support the planning and execution of merchandising initiatives across retail outlets and catering locations.
- Ensure promotional materials, point-of-sale displays, signage, and product presentations are maintained to a high standard.
- Coordinate seasonal campaigns, product launches, and themed events, ensuring they translate to the shop floor and counters.
- Monitor stock presentation, planograms, and visual merchandising compliance across locations.
- Assist with analysing sales performance and customer purchasing trends to identify merchandising opportunities.
- Liaise with suppliers to obtain promotional assets and product information.
- Maintain accurate records of merchandising plans, promotional calendars, and campaign activity.
- Create weekly digital menus and labels for compliance and accuracy with food safety legislation, key performance indicators, and service level agreements.
- Assist in developing and delivering marketing campaigns promoting retail offers, catering themes, sustainability initiatives, and local supplier partnerships.
- Produce marketing materials including graphics, posters, digital advertisements, and promotional communications for retail and catering themes.
- Update HPC Link and internal website digital content to ensure information remains accurate and relevant.
- Monitor digital engagement metrics and prepare reports on campaign performance.
- Support photography and content creation activities across Somerset Larder operations.
- Ensure communications align with brand guidelines and company values.
- Maintain and deliver accurate food labelling, ensuring legal and project compliance, including allergens, nutritional information, and kilocalories.
- Maintain marketing databases, content libraries, and campaign records.
- Coordinate supplier information, artwork approvals, and marketing collateral requests.
- Assist with budget tracking, purchase orders, and invoice administration where required.
- Support event planning and promotional activities across the business.
- Prepare reports, presentations, and performance summaries for management.
- Ensure compliance with company policies, food safety standards, and site security requirements.
- Work across multiple sites and attend meetings or events as required.
- Work occasional out-of-hours shifts to support business activities and campaigns.
- Experience within retail, hospitality, catering, or food service sectors.
- Knowledge of graphic design software such as Canva, Adobe Creative Suite, or similar tools.
- Understanding of digital marketing analytics and reporting.
- Experience coordinating events or promotional campaigns.
- Familiarity with content management systems and email marketing platforms.
About the company
WSH is a British holding company that owns a portfolio of brands in the food services and hospitality sector, with contract catering as its main business for clients like businesses and schools. It operates brands such as BaxterStorey, Benugo, and Searcys, delivering tailored meals and service and focusing on fresh, seasonal, locally sourced ingredients while managing costs. Unlike single-brand caterers, WSH uses a portfolio approach with brand specialization across corporate dining, restaurants, and cafes to gain scale in procurement and operations. Its goal is to provide dependable, high-quality food and service to a broad client base, while growing its brand portfolio and improving efficiency for clients and stakeholders.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Reading, United Kingdom
Founded
2011
Simplify's Take
What believers are saying
- BaxterStorey won MHRA South Mimms in February 2026, worth £1.0 million including VAT.
- The Open University extended BaxterStorey through January 2028 amid catering transformation uncertainty.
- T-Mobile awarded BaxterStorey a £2.6 million July 2026 contract across four sites.
What critics are saying
- Public procurement churn is rising: Durham retenders in 2026, and universities are extending short bridges.
- CD&R owns WSH, so another acquisition spree can mask margin pressure and integration strain.
- A loss at MHRA, Open University, or T-Mobile would hit BaxterStorey's core revenue immediately.
What makes WSH International Investments unique
- BaxterStorey, Benugo, and Searcys span corporate dining, premium leisure, and heritage hospitality.
- WSH’s 2026 RSPCA Assured milk rollout covered 600+ locations and 4 million litres.
- The Genuine Dining Co. acquisition strengthens scale after 2024, expanding London contract catering.
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Benefits
Flexible Work Hours
Company News
As part of their ESG commitments, WSH launched a 'Supplier Code of Conduct' in which 11 targets were set in a bid to continually raise the bar on sourcing standards and transparency across the foodservice supply chain.
Westbury Street Holdings launched Mosaic, a subscription-based contract catering model, as part of a move to offer clients flexible solutions in a post-Covid workplace.