Tracksuit
Real-time brand tracking and analytics platform
Agency Partner Manager
+ Employee Share Option Program + Annual wellness bonus
About the job
- Hands-on experience across the agency landscape in Australasia.
- Excellent communication and presentation skills, with the ability to adjust content, tone, language, and presentation collateral for internal and external stakeholders.
- Negotiation skills and commercial acumen, with motivation to drive revenue growth.
- Background in agency account management, new business, direct sales, strategic partnerships, or channel partnerships.
- Understanding of budgets.
- Ability to work across sales management, relationship management, marketing, and operations while maintaining a broad strategic view.
- Understanding of the importance of brand investment and brand tracking.
- Seek new business opportunities and communicate and present the value proposition to drive viable business outcomes for agency partners across Australia and New Zealand.
- Onboard, enable, and maintain ongoing engagement with partners.
- Nurture high-value partner accounts to drive customer referrals and add value through strategy and insights.
- Establish and drive key performance indicators and metrics to measure partnership effectiveness and performance, and deploy tactics to reach key metrics.
- Use nurture tactics such as Quarterly Business Reviews and evaluate agency partnership performance, adjusting strategies based on performance metrics and feedback.
- Collaborate with the global partnerships, Sales and Growth, Customer, Marketing, Product, and Research teams.
- Source, grow, and manage partner relationships between Tracksuit and agency partners across Australia and New Zealand.
- Plan strategically and collaborate with agency partners on promotional activities.
- Provide guidance and direction to motivate cross-functional teams involved in partnership activities.
About the company
Tracksuit runs a real-time brand-tracking platform for modern consumer brands. It continuously surveys thousands of people and presents ongoing brand health insights in an easy dashboard, all on a subscription basis. Compared with traditional one-off studies, it emphasizes continuous monitoring and lower cost with broad team access, making data easier to act on. Its goal is to make brand health measurement affordable, accessible, and actionable so brands can improve their marketing decisions.
Company Size
201-500
Company Stage
Series B
Total Funding
$46.3M
Headquarters
Auckland, New Zealand
Founded
2021
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Simplify's Take
What believers are saying
- VMG-led Series B reached $25 million in June 2025, funding global expansion.
- Tracksuit reported 240% year-over-year U.S. growth and 1,000 customers by June 2025.
- Hall integration and Tom Mansfield's July 2026 CMO hire strengthen 2026 go-to-market execution.
What critics are saying
- Kantar, Qualtrics, and YouGov BrandIndex already own enterprise and daily benchmarking budgets.
- Tracksuit's AI visibility story depends on fast-changing LLM outputs and retraining cycles.
- Tracksuit must convert occasional usage into renewals; stagnant engagement breaks subscription economics.
What makes Tracksuit unique
- Tracksuit priced always-on brand tracking below enterprise incumbents like Kantar and Ipsos.
- Tracksuit serves 1,000-plus customers and tracks 10,000 brands across four global hubs.
- Tracksuit acquired Hall on July 20, 2026, adding AI visibility to brand tracking.
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Benefits
Wellness Program
Company Equity
Professional Development Budget
Mentorship Program
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 4%New Zealand brand-tracking company Tracksuit has acquired Australian startup Hall for an undisclosed sum.Hall measures how brands appear in consumers’ AI...
Tracksuit acquires AI visibility platform Hall as marketers grapple with GEO. July 21, 2026 8:57 Marketers looking for shortcuts in generative engine optimisation (GEO) may be wasting their efforts, according to brand tracking platform Tracksuit, which has just announced the acquisition of Sydney-based AI visibility startup Hall. Founded by former VaynerMedia strategist Kai Forsyth, Hall has spent the past 18 months developing tools designed to measure brand visibility within large language models (LLMs). The acquisition comes alongside a broader expansion of Tracksuit's leadership team, with the NZ-founded company also appointing former Hatch marketing executive Tom Mansfield as chief marketing officer. Speaking to Mumbrella about the acquisition, Mansfield said Tracksuit's analysis suggests that the same activities used to build awareness and perceptions among human audiences appear to influence how large language models represent brands. "One of the things we've realised through this process is that the way that you would ordinarily go about shifting brand awareness and perceptions in the market for a human audience is the same way that you would go about shifting perceptions and awareness in the models," he said. Mansfield said marketers may be overcomplicating GEO by treating it as a discipline separate from traditional brand building. "The brand marketers who are building their brand campaigns and doing all the activities that they would do to traditionally move a market, generally we're seeing those things will have a similar impact in the AI model," he said. He said Tracksuit was yet to find evidence that brands need a separate playbook for improving their visibility in large language models. "From our sense, it's not like a hacky sort of growth SEO play to get your brand moving in different ways in LLMs. It's just doing great brand work," he said. As part of the acquisition, Forsyth and the Hall team will join Tracksuit, with Forsyth taking responsibility for product direction across the company's AI visibility offering. Hall's technology will be integrated into Tracksuit's existing brand-tracking platform, giving customers visibility into how their brands are surfaced by generative AI tools, alongside more traditional measures of brand health. Mansfield said the aim was to give marketers a broader understanding of how their brands are performing across both human and AI-driven discovery channels. "It's intended to give marketers both a human and AI sense of how that story is changing." However, the rapidly evolving nature of generative AI presents challenges for marketers attempting to monitor their visibility, with AI models frequently updated and retrained. Mansfield said a brand's representation within AI platforms could change significantly as new models are released and existing systems are updated. "That continuous monitoring is probably the best way for marketers to keep in touch with what's going on," he said. Zac Nikolovski is a reporter for Mumbrella. He graduated from UTS with a Bachelor of Communications (Journalism/Media Business) in 2025. During his studies, he completed placements at 2SER, UTS' Central News, and the ABC. Have your say. Or comment anonymously Your comment will be marked as unverified
New Zealand startup Tracksuit, founded in 2021, raised $25 million in Series B funding, valuing it at $150 million. The company uses AI to offer affordable brand tracking at $19k annually, with clients like Adidas and Glossier. The new capital will support global expansion and AI enhancements for real-time market insights.
Tracksuit, a brand tracking startup, raised $25 million in a Series B round. Their pitch deck, obtained by ADWEEK, highlights how they reduce brand tracking costs by 90% using AI surveys. Tracksuit aims to provide mid-sized brands with affordable brand health data, similar to larger enterprises, without the high costs or long wait times. The deck emphasizes the importance of top-of-funnel metrics to avoid increased customer acquisition costs and slow growth.
Tracksuit has expanded its global presence with a Times Square billboard and revealed its growth plans after raising $42 million. The company, which tracks 10,000 brands, is exploring new areas like content creators and influencers. Co-founder Matthew Herbert noted that many users only engage with Tracksuit occasionally, but continuous use offers more value. The importance of brand-tracking is growing, especially with the shift towards AI in advertising. This was discussed on Markets with Madison.