Street Team - Live Nation, Social Media

Job Summary:

Mission:

To foster a creative collective of young professions to promote upcoming concerts through social media and onsite brand activations.

Job Description:

We are seeking enthusiastic and passionate individuals to join our DC, Maryland and Virginia Street Team. As a member of the street team, you will play a crucial role in promoting our concerts through grassroots and digital marketing efforts. You will have the opportunity to engage with fans, distribute promotional materials, and create a buzz around our events and initiatives. If you have a love for live music, excellent communication skills, and a proactive attitude, we want to hear from you.

Event Coverage:

• Participate in all aspects of set-up, execution, and breakdown of activations at various locations, including concerts, festivals, and local events.
• Assist with the setup of in-venue signage and show day programs.
• Create a positive and engaging experience for fans through conversations and interactive activities.
• Conceptualize and plan out street team initiatives and onsite activities including distribution of promotional items, interactive activities, and ticket giveaways. Activities may include walking the line to ask trivia questions, lawn games, prize drops, scavenger hunts, etc.
• Facilitate growth of Live Nation DC’s social media presence by capturing photos and videos of unique activations.

Social Media:

• Understanding of relevant social media platforms.

• Create online content and in-person experiences that help fans discover upcoming shows, using your own voice and expertise of the audience and genre.
• Play an integral role in live music marketing within your network through social, digital and grassroots marketing efforts.
• Post in relevant groups, WhatsApp, message boards, etc. to promote upcoming shows and provide screenshots. Pre-show promoting will be compensated with complimentary tickets to select concerts.

Grassroots Marketing:

• Pitch and curate third-party partnerships with student organizations, Greek Life, and DMV influencers and local businesses.
• Help develop Live Nation DC’s third-party partnerships and influencer network.
• Attend relevant events to promote upcoming shows and create a buzz.

Recruitment:

• Post about Live Nation’s Street Team across network including school websites, social media groups and job sites. Internal referrals will be compensated with a $25 bonus for each referred member who is hired and works their first event.

Job Requirements:

• Act as the face and voice of Live Nation, embodying its values and image.
• Must work well remotely/independently without direct supervision.
• Must be able to tolerate loud noise levels and busy environments.
• Must be willing to work during evening and weekend hours, as scheduled.
• Provide regular reports, including photos and screenshots, and feedback on the effectiveness of street team activities.

• Outgoing, energetic, and comfortable engaging with people. Ensure professionalism, exceptional communication, and proactive interactions with fans.
• Access to reliable transportation for travel to various locations in DC, Maryland and Virginia.
• Ability to stand for long periods of time.
• Ability to lift up to 50 lbs when required.
• Must be 18 years of age or older.

Perks:

• Expand your network.
• Gain hands-on experience in the live music industry with potential leadership opportunities.
• Receive complimentary tickets for select concerts.