PepsiCo

Makes salty snacks, sodas and sports drinks

Consumer & Shop Insights Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeNo salary listedIn-person

About the Job

Requirements

At least 8–10 years of experience in the consumer insights or research area.
Experience working on trends and foresight projects, such as assessing pre- and post-COVID impacts and changes in consumer trends.
Experience with big data or social listening tools is preferred.
Experience in projects involving flavor innovation, trending ingredients, health benefits, and consumer behavior.
Demonstrated written communication skills, especially in PowerPoint and email.
Strong verbal and written communication skills in English and Arabic.
Ability to independently run consumer research analyses by leveraging various available data sources.
Ability to quickly learn new tools and work in new ways enabled by those tools, including leveraging self-service platforms.

Responsibilities

Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders, including Sector owners, Strategic Global Insights, GBS teams, and external agencies where required; align briefs, coordinate proposals, execute projects, and deliver results.
Serve as the subject-matter expert on integrating different 360AO tools to answer business questions in a compelling and engaging way.
Create story-led PowerPoint decks and present insights to local and global PepsiCo business teams.
Leverage self-service tools and the Change Compass framework, PepsiCo’s trends framework, to deliver insights based on stakeholder requests and connect relevant data sources across 360AO.
Clearly define the business issue, secure internal sign-offs, and design the research path, including tools, analysis approach, timelines, and agency scope where applicable.
Ensure strong connectivity with analysis teams and/or agencies to deliver high-quality, in-depth outputs.
Synthesize big data about what is happening and thick data about human motivations and drivers into compelling narratives.
Create complete analyses and one-page summaries for all projects conducted.
Manage the GBS 360AO team, currently one analyst, responsible for delivering ad hoc queries from Sectors throughout the year.
Build and elevate 360AO capability within the team through coaching, training, and sharing best practices.
Define ways of working within GBS, Strategic Growth Insights, and Sectors to deliver high-quality and inspiring outputs.

Desired Qualifications

Experience with big data or social listening tools.

Overview

Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders (Sector owners, Strategic Global Insights, GBS teams) and external agencies where required. Responsibilities include brief alignment, proposal coordination, execution, and delivery of results.
Serve as the subject-matter expert on how different 360AO tools are integrated to answer business questions in a compelling and engaging way. This includes creating story-led PowerPoint decks and presenting insights to local and global PepsiCo business teams.
Core Expertise & Tools Change Compass framework (PepsiCo trends framework): Leverage self-serve tools to deliver insights based on stakeholder requests and connect relevant data sources across 360AO

Internal job title: Consumer & Shop Insights Assoc Manager

Responsibilities

Project Delivery

Brief & Proposal Alignment: Clearly define the business issue, secure internal sign-offs, and design the research path (tools, analysis approach, timelines, and agency scope where applicable)
Execution: Ensure strong connectivity with analysis teams and/or agencies to deliver high-quality, in-depth outputs
Delivery & Storytelling: Synthesize BIG data (what is happening) and THICK data (human motivations and drivers) into compelling narratives
Own the creation of complete analyses and one-page summaries for all projects conducted

People Responsibilities

Manage the GBS 360AO team (currently 1 analyst) responsible for delivering ad-hoc queries from Sectors throughout the year
Build and elevate 360AO capability within the team through coaching, training, and sharing best practices

Supporting AO / Strategic Insights Global agenda

Define ways of working within GBS/ Strategic Growth Insights / sectors to deliver high quality and inspiring outputs

Qualifications

At least 8-10 years of experience in consumer insights/research area
Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc.
Experience in Big Data / Social listening tools is preferred.
Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.
Demonstrated skills with written communication – especially in PowerPoint and email
Strong verbal and written communication – English and Arabic
Ability to run consumer research analyses alone by leveraging various available data sources
Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)

About the Company

PepsiCo

Makes salty snacks, sodas and sports drinks

PepsiCo makes snack foods and soft drinks that supermarkets, convenience stores and restaurants sell around the world. It owns some of the most familiar grocery brands, including Lay's and Doritos chips from its Frito-Lay division and Pepsi, Mountain Dew and Gatorade on the drinks side, along with Quaker oats and cereals. The company runs its own plants and distribution network and earns most of its money selling finished products to retailers and foodservice customers, while partner bottlers produce some of its drinks under license. PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and is headquartered in Purchase, New York.

Company size: 10,001+
Company stage: IPO
Headquarters: Harrison, NY
Founded: 1965

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