Director of Marketing Strategy

The Director of Marketing Strategy, Manulife Bank will lead a team of marketing strategists responsible for developing and executing go-to-market strategies for Manulife Bank initiatives. This role owns the Manulife Bank customer and advisor experience marketing roadmap and leads priority value streams, ensuring strategies are aligned to enterprise objectives, advisor/client needs, and growth ambitions for Manulife Bank.

Position Responsibilities

• Leadership and team management: Lead, mentor, and develop a team of marketing strategists, fostering a culture of excellence and innovation in go-to-market planning.

• Experience roadmap ownership (Manulife Bank): Own and evolve the strategic roadmap for the Manulife Bank marketing experience (customer and advisor-facing as applicable), ensuring alignment with business priorities and audience needs.

• Value stream leadership: Lead value streams for Manulife Bank (Specialized Lending, Residential Lending, Retail Products), driving initiatives that increase engagement, satisfaction, and growth.

• Go-to-market strategy: Develop and execute go-to-market campaigns that clearly communicate the value of Manulife Bank products and capabilities through appropriate channels and partner pathways.

• Strategic influence: Influence and collaborate with executives and cross-functional partners to ensure alignment, prioritization, and support for Manulife Bank go-to-market strategies and initiatives.

• Performance and impact: Monitor and assess the performance of go-to-market initiatives; use data-driven insights to refine strategy, improve execution, and increase market impact.

• Market insight and innovation: Stay current on the marketing landscape, industry trends, and competitive dynamics; recommend innovative strategies to maintain differentiation and momentum for Manulife Bank.

• Stakeholder engagement: Engage key stakeholders (including internal partners and distribution stakeholders such as advisors, where applicable) to gather insights and feedback that inform strategic direction.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.

• Extensive experience in strategic marketing, with a focus on go-to-market planning and audience engagement.

• Proven track record leading high-performing teams and delivering impactful marketing strategies.

• Strong understanding of banking, financial services dynamics and distribution/audience needs.

• Excellent analytical skills; ability to Interpret data and translate it into actionable insights.

• Exceptional communication and interpersonal skills; ability to influence and build relationships at all levels.

• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

• Proficiency in marketing tools, CRM systems, and analytics platforms.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.   

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Waterloo, OntarioHybrid

Salary range is expected to be between

$118,300.00 CAD - $168,300.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.