Brand & Creative Marketing·Confirmed live in the last 24 hours·
Full-timeNo salary listed
About the Job
Requirements
At least 10 years of experience in brand strategy, brand marketing, or integrated marketing, with a proven track record of regional scope across APAC; global exposure is highly preferred.
Demonstrated experience building scalable brand systems, including architecture, guidelines, and governance frameworks, successfully adopted by cross-functional teams.
A proven track record of launching a brand, product category, or function from the ground up, with comfort navigating ambiguity.
Professional written and spoken fluency in English, Mandarin, and Cantonese, including proficiency in both Simplified and Traditional Chinese.
A background in Financial Services, Fintech, or another regulated or high-trust industry.
Familiarity with listed-company communication standards is a strong plus.
Ability to influence senior leadership and cross-functional teams without direct authority.
Daily proficiency in AI tools and understanding of how AI search engines and answer engines represent a brand.
Ability to connect branding initiatives directly to commercial pipelines, market expansion goals, and corporate investor narratives.
Responsibilities
Own the master-brand architecture across all brands; define positioning, brand relationships such as endorsement versus separation, and strategic roadmaps for Hong Kong, Singapore, and global expansion.
Own the visual and verbal identity system and global brand book; establish review standards and lead the Brand & Comms Council to drive unified decision-making and cross-market brand enablement.
Serve as the strategic brand business partner to business-unit leaders; translate commercial goals into actionable brand plans, balance competing market demands, and maintain brand integrity on fast-paced timelines.
Direct regional flagship brand campaigns and the in-house regional summit end-to-end, from core value proposition and creative concepting through measurement of business impact.
Manage the brand tracker and Brand Strength Index; report Share of Voice, sentiment, and AI-association metrics to executive leadership monthly, focusing on outcome-driven key performance indicators.
Develop brand launch strategies for new markets and segment expansions, crafting localized propositions, entry narratives, and commercial enablement toolkits.
Manage and mentor the Branding Manager and creative support team, establish clear scorecards, and scale the function as the business grows.
Desired Qualifications
Global exposure in brand strategy, brand marketing, or integrated marketing.
Familiarity with listed-company communication standards.
About Us Longbridge is a new-generation, AI-driven online brokerage on a mission to make investing smarter, simpler, and more accessible for everyone. Headquartered in Singapore, we are redefining the investment journey by connecting the stages of “Discovery → Learning → Trading.”With our proprietary AI assistant, Longbridge AI, and a cloud-native infrastructure, we provide retail investors with institutional-grade insights and a seamless global trading network. At Longbridge, you won’t just be working for a brokerage; you’ll be building the future of financial infrastructure.
About the Role The Branding Lead holds the senior brand seat within the group function. You will fully own the global brand system across all brands and markets — encompassing brand strategy and architecture, identity governance, and performance measurement frameworks. Working in close partnership with business leadership, you will translate commercial priorities into strategic brand initiatives that build deep recognition and trust across retail, institutional, and partner audiences. This is a hands-on senior role in a lean, high-velocity team, perfectly suited for a strategic builder who enjoys both establishing framework standards and actively driving execution.
Location: Hong Kong or Singapore
What You Will Do
Brand Strategy & Architecture: Own the master-brand architecture across all brands. Define positioning, brand relationships (endorsement vs. separation), and strategic roadmaps for Hong Kong, Singapore, and global expansion.
Identity & Group-wide Governance: Own the visual and verbal identity system and global brand book. Establish review standards and lead the Brand & Comms Council to drive unified decision-making and cross-market brand enablement.
Business Unit Partnership: Serve as the strategic brand business partner to BU leaders. Translate commercial goals into actionable brand plans, balance competing market demands, and maintain brand integrity on fast-paced timelines.
Flagship Campaigns & Summits: Direct regional flagship brand campaigns and our signature in-house regional summit end-to-end — from core value proposition and creative concepting to measured business impact.
Measurement & Analytics: Manage the brand tracker and Brand Strength Index. Report key metrics (Share of Voice, sentiment, AI-association) to executive leadership on a monthly cadence, focusing on core outcome-driven KPIs.
Market Entry & Expansion: Develop the brand launch strategy for new markets and segment expansions, crafting localized propositions, entry narratives, and commercial enablement toolkits.
Team Leadership: Manage and mentor the Branding Manager and creative support team, establishing clear scorecards and scaling the function as the business grows.
What You Bring
10+ years of experience in brand strategy, brand marketing, or integrated marketing, with a proven track record of regional scope across APAC (global exposure highly preferred).
Proven Brand System Capability: Demonstrated experience building scalable brand systems (architecture, guidelines, governance framework) that were successfully adopted by cross-functional teams.
0-to-1 Execution Experience: Proven track record of launching a brand, product category, or function from the ground up, with high comfort in navigating ambiguity.
Trilingual Fluency: Professional written and spoken fluency in English, Mandarin, and Cantonese (including proficiency in both Simplified and Traditional Chinese).
Domain Expertise: Background in Financial Services, Fintech, or other regulated/high-trust industries. Familiarity with listed-company communication standards is a strong plus.
Stakeholder Management: Exceptional capability to influence senior leadership and cross-functional teams without direct authority.
AI-Native Mindset: Daily proficiency in AI tools, with an understanding of AI-era brand visibility (e.g., how AI search engines/answer engines represent the brand) as an essential channel.
Commercial Acumen: Strong ability to connect branding initiatives directly to commercial pipelines, market expansion goals, and corporate investor narratives.