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Shaw Industries Group

Flooring design and manufacturing

Product Launch Manager - Flooring

Full-TimeUpdated on 10/9/2026
No salary listed
Mid
Bachelor's
Dalton, GA, USA
HybridReports to the Dalton office at least three days per week.
Project & Program ManagementProgram Management

About the job

Requirements
  • At least 3 years of experience in project or launch management, product marketing, or a related field.
  • Strong organizational and cross-functional coordination skills, including the ability to manage multiple concurrent launches.
  • Working knowledge of project management best practices.
  • Excellent written and verbal communication skills.
  • A bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
Responsibilities
  • Lead end-to-end project management for all new product introduction and marketing launches for assigned brands.
  • Ensure projects are clearly defined, scoped, and accepted by responsible teams.
  • Develop and maintain integrated launch timelines across departments.
  • Serve as the single point of contact for all new product introduction matters for assigned brands.
  • Work directly with project managers to drive and support the New Product Development process.
  • Represent assigned brands in monthly new product introduction checkpoint reviews led by the NPI Launch Senior Manager.
  • Ensure New Product Development milestones, inputs, and cross-team handoffs are met on schedule.
  • Initiate and lead cross-functional meetings to evaluate risks to launch timelines.
  • Clarify problems to be solved, document and recommend actionable solutions, and maintain a risk register with tracked mitigation plans.
  • Announce and upload new product introduction content to Showpad.
  • Provide stakeholders with regular updates on progress, risks, and changes.
  • Clarify alignment needs between product, marketing, and supporting teams.
  • Conduct milestone reviews, adjust plans as needed, and facilitate post-launch evaluations to capture lessons learned and improvement opportunities.
  • Document and share post-launch findings to inform future launches and improve processes.
  • Drive adoption of the standardized new product introduction process across relevant teams.
  • Use AI tools and insights to identify efficiencies, streamline workflows, and support continuous process improvement.
  • Ensure consistent use of PMO-defined templates and documentation standards.
  • Champion Workfront for project planning, task tracking, and reporting.
  • For carpet launches, enter and maintain product specification data.
  • Ensure accuracy of product information from EBX to PDMS, the website, Salesforce.com, ShawNow, and other channels and categories.
  • Work with product and marketing directors to align priorities and resource allocation.
  • Facilitate cross-functional collaboration and clarify roles and responsibilities.
  • Support executive reporting with clear, concise project documentation.
Desired Qualifications
  • Experience with Workfront or a similar project management tool.

About the company

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Shaw Industries Group

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Shaw Industries Group is a global flooring manufacturer and provider of surface solutions. It designs and produces carpet, resilient flooring, hardwood, tile, turf, and related products for residential and commercial spaces. The company serves homeowners, designers, architects, builders, retailers, dealers, and facility operators through multiple brands and channels. Its vertically connected operations include product design, manufacturing, materials, distribution, sales, installation support, and recycling initiatives. Roles span engineering, manufacturing, maintenance, design, supply chain, sales, technology, sustainability, and corporate functions.

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