IPG Mediabrands

Global media planning, buying, analytics

Account Director

Account ManagementConfirmed live in the last 24 hours

Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

Three years of experience in the role.
Broad knowledge of media planning, with a preferred strength in above-the-line media (approximately 70%) and digital media (approximately 30%).
Knowledge of platforms for above-the-line planning.
Intermediate Excel skills.
Experience managing teams.

Responsibilities

Efficiently administer the resources assigned by the client for communicating its brands across touchpoints by designing, preparing, and controlling plans based on innovative strategies for assigned client groups and using IPG MB tools.
Manage above-the-line and digital media integrally.
Maintain general knowledge of each area's work to be able to sell the services.
Administer the team and make decisions regarding internal talent management and its handling, in accordance with IPG MB policies and established standards.
Ensure the client receives each deliverable the company contractually agreed to provide in exchange for its services.
Prepare and review competitive analyses to identify opportunities.
Participate in briefing and debriefing meetings to establish the final client deliverable in accordance with each agency's minimum parameters.
Receive the brief and initiate the work process, ensuring participation of all resources in the working group and any required IPG MB divisions.
Coordinate integration across all areas to review the brief, create opportunities for questions and answers, and establish planning guidelines for the process.
Direct the Market Intelligence Analyst in developing analyses and generating insights, opportunities, and findings applicable to the brand.
Negotiate delivery timelines for reports, including competitive analyses, post-analyses, actual results, and rationales; plans, including annual, brand, and tactical plans; and billing processes, including receiving media invoices, sending them to the client, payments, and supporting documentation.

Director de Cuenta

Profesional con 3 años de experiencia en el cargo, tener conocimiento 360 en planeación de medios, su fuerte puede ser atl un 70% y un 30% de digital. Creativo, organizado, que le gusten los procesos, con experiencia en manejo de equipos. Conocimientos en plataformas para planeación atl, Excel intermedio.

OBJETIVO CARGO: Administrar de manera eficiente los recursos designados por el cliente para la comunicación de sus marcas en puntos de contacto, diseñando, elaborando y controlando el plan, partiendo de estrategias innovadoras para el grupo de clientes asignados y utilizando las herramientas propias de IPG MB

RESPONSABILIDADES Y FUNCIONES

· MANEJAR ATL Y DIGITAL (INTEGRAL)

· Conocimiento general de lo que hace cada área, para poder vender los servicios.

· Administrar efectivamente el 100% de su equipo, tomando decisiones acertadas respecto a la gestión del talento interno y de su manejo, en términos de cumplimiento de políticas, y normas establecidas por IPG MB.

· Entender y proporcionar al cliente cada uno de los entregables que, por contrato, la compañía se ha comprometido a enviarle en contra prestación del servicio.

· Elaboración y revisión de competencias para detectar oportunidades.

· Participar en la reunión de Brief y De-Brief donde se establece el entregable final al cliente, teniendo en cuenta los parámetros mínimos de cada agencia.

· Recibir el brief e iniciar el proceso de trabajo, asegurando la participación de todos los recursos de la mesa de trabajo y de las diversificaciones de IPG MB que se requieran.

· Coordinar la integración de todas las áreas para la revisión del brief, con el fin de abrir espacios de Q&A, así como establecer lineamientos de planificación dentro del proceso a seguir.

· Direccionar al Analista de Inteligencia de Mercados, respecto al desarrollo del análisis, generación de aprendizajes, oportunidades y hallazgos aplicables a la marca.

· Negociar tiempos de entrega de informes (competencias, post análisis, reales cumplidos, racionales, etc), planes (anuales, por marca y tácticos), facturación (recepción de los medios y envío al cliente, pagos, soportes, etc.)

Posted Salary Ranges: 0.0 - 0.0

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: London, United Kingdom
Founded: 2007

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