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HaloBraid

Automated braiding device for Black hair

Social Media Manager

Full-Time
No salary listed
Mid, Senior
Remote in USA+1 moreMore locations: New York, NY, USA
RemoteNYC-based candidates are preferred and must travel regularly to Cambridge for team meetings, content shoots, events, and key brand moments.
Social MediaSocial Media Strategy & Management, Social Content Creation

About the job

Requirements
  • The candidate must have 2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
  • The candidate must have experience creating or growing their own or a brand's TikTok, Instagram, YouTube, or other platform from scratch.
  • The candidate must have deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
  • The candidate must have strong short-form video instincts, including understanding hooks, pacing, captions, trends, sounds, memes, and what makes people share.
  • The candidate must have hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting.
  • The candidate must be comfortable being on camera and helping others feel comfortable on camera.
  • The candidate should have passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community.
  • The candidate should have strong taste and understand what feels fresh, premium, funny, culturally relevant, and socially native.
  • The candidate should be independent, organized, proactive, and excited to work in a fast-paced startup environment.
Responsibilities
  • Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
  • Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
  • Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically.
  • Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch.
  • Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments.
  • Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening.
  • Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth.
  • Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team.
Desired Qualifications
  • Work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand.
  • Experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools.

About the company

HaloBraid makes an automated hair braiding device aimed at Black hair. The device is sold directly to both consumers and professional braiders and is designed to drastically cut braiding time while producing evenly braided, long-lasting results without the user needing to physically braid. Its patent-pending technology focuses on comfort and a hands-free experience, delivering consistent braids through precise control of tension and stitch pattern. Compared with traditional braiding and other tools, HaloBraid emphasizes automated, repeatable braids that save time and reduce effort, helping professional braiders increase their income. The company’s goal is to expand the market for Braiding services by providing a reliable, efficient tool that standardizes braid quality and speeds up the process, enabling braiders to take on more clients and commissions.

Company Size

11-50

Company Stage

Seed

Total Funding

$7.1M

Headquarters

Cambridge, Massachusetts

Founded

2022

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Simplify Jobs

Simplify's Take

What believers are saying

  • HaloBraid raised $7 million on June 23, 2026, led by Seven Seven Six.
  • Halo claims 11,000 stylists and salons on its waitlist as of September 2026.
  • The website stayed open September 5, 2026, signaling active demand ahead of fall launches.

What critics are saying

  • HaloBraid must prove salon reliability during September 2026 rollouts, or stylists reject it.
  • Revenue-sharing dies if appointment throughput disappoints or maintenance costs erase braider savings.
  • If HaloBraid snags hair, worsens tension, or misses Black-hair nuances, trust collapses permanently.

What makes HaloBraid unique

  • HaloBraid is the first braid-assist device, not a full braiding replacement.
  • Vernon François joined September 2, 2026, bringing textured-hair credibility and salon workflow expertise.
  • Yinka Ogunbiyi says HaloBraid emerged from 600 prototypes and patent-pending engineering.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • Paid Holidays
  • Paid Vacation
  • Company Equity
  • Commuter Benefits

Growth & Insights and Company News

6 month growth

14%

1 year growth

-50%

2 year growth

-20%
BellaNaija
Oct 7th, 2026
Nigerian engineer Yinka Ogunbiyi's HaloBraid wins $75,000 Harvard Innovation prize.

Nigerian engineer Yinka Ogunbiyi's HaloBraid wins $75,000 Harvard Innovation prize. Nigerian-born Harvard alum Yinka Ogunbiyi won the $75,000 grand prize at the 2025 Harvard President's Innovation Challenge with HaloBraid, an automated braid-assist device engineered to complete braids up to five times faster. 1 hour ago October 8, 2026 Harvard graduate Yinka Ogunbiyi, creator of the automated HaloBraid device engineered to complete braids up to five times faster. Photo Credit: Yinka Ogunbiyi/Instagram Nigerian-born engineer and Harvard graduate Yinka Ogunbiyi has taken the technology and beauty worlds by storm with HaloBraid, an automated braid-assist device designed to complete hand-started braids up to five times faster. Created alongside her co-founder, David Afolabi, HaloBraid recently won top honours and the $75,000 grand prize in the Alumni & Affiliates Open track at the 2025 Harvard President's Innovation Challenge. Designed to support high-impact ventures emerging from Harvard's global network, the annual competition celebrates ground-breaking solutions to real-world challenges. HaloBraid slashes traditional styling times from hours to minutes, reducing physical strain like carpal tunnel and back pain for braiders while allowing salons to comfortably double their daily clients. The idea for HaloBraid came directly from Ogunbiyi's personal experience as a braid enthusiast. During the COVID-19 lockdown, the Harvard-trained engineer spent four long days trying to install her own knotless braids. That tedious experience sparked a lightbulb moment: building smart engineering to handle the repetitive, time-consuming part of hair braiding while keeping the stylist completely in control of the craft. The official design of HaloBraid, the world's first automated braid-assist device launching commercially in autumn 2026. Photo Credit: Yinka Ogunbiyi/Instagram Now backed by over $7 million in funding and with more than 7,000 salons eagerly sitting on its waiting list, HaloBraid is gearing up for its official commercial rollout. Adding even more creative authority to the vision, world-renowned celebrity hairstylist Vernon François has officially joined the team as Creative Engineer. Reflecting on his role in shaping this next-generation beauty technology, François shared: I am proud to announce that I have joined Halo as a Creative Engineer. This milestone is the result of unwavering consistency, relentless curiosity, and the understanding that artistry is a form of intelligence. Decades of experience working with hair, people, and potential now empower me to shape the future. There is a significant difference between being invited to the room and searching for a seat at the table - and walking in to find your place already recognised. But this goes even further. I haven't been invited just to sit at the table. I've been invited to question its structure, influence its design, and define who it serves next. My perspective is an essential part of the process, not an addition. This is true meaningful collaboration. I am exactly where I am supposed to be. Not by coincidence, but through consistency, artistry, and a steadfast conviction that the knowledge BellaNaija hold belongs in shaping the future. HaloBraid supports professional stylists by completing hand-started braids up to five times faster while matching their technique. Thank you to the Halo team for recognizing not only my work but the potential of what BellaNaija will create together. The Art of Afro Hair isn't standing outside the future asking to be included - it's helping to engineer it. The groundbreaking device is officially set to make its commercial debut in autumn 2026, launching first across select professional salons. HaloBraid founder Yinka Ogunbiyi at Harvard Business School, where her automated braid-assist technology won top honours at the President's Innovation Challenge. Photo Credit: Yinka Ogunbiyi/Instagram

Curly Nikki
Sep 2nd, 2026
The hair-braiding robot is coming to salons - Would you let it finish your braids?

The hair-braiding robot is coming to salons - Would you let it finish your braids? By Team CurlyNikki Six-hour braiding appointments may be coming for their biggest disruption since pre-stretched hair. HaloBraid, the hair-braiding device that has been quietly making its way toward salons, is entering its launch era. And the company just brought one of the beauty industry's most respected textured-hair experts into the room. Celebrity hairstylist Vernon François joined Halo on September 2 as an expert adviser and the company's first Creative Engineer, working directly with the engineering team as HaloBraid moves toward commercial use. Yes, there is now a job called Creative Engineer for a braiding robot. CurlyNikki love 2026 (CurlyNikki think ,lol) But before anybody starts imagining a machine replacing your braider, that is not what HaloBraid does. What exactly is HaloBraid? HaloBraid is better described as a braid-assist device. *The stylist still handles the parts that actually require a stylist. *She sections the hair. *She creates the parting pattern. *She begins the braid. *She incorporates the extension hair. Then HaloBraid can take over the repetitive three-strand braiding portion farther down the length. Halo describes it simply: "Started by hand, finished by Halo." The device cannot map out your knotless parts, invent a cornrow pattern or replace the artistry involved in creating a beautiful head of braids. And that's kind of a big deal. This isn't an assembly line, or one-size-fits-all. Heart parts won't look the same on all heads. But the endless hand-over-hand motion required to complete hundreds of inches of braiding hair, no matter the head... that's the part CurlyNikki is here for. The repetitive labor that sends many of my stylists in for carpal tunnel surgery and early retirement. How much faster is HaloBraid? Halo says its technology can significantly reduce appointment time. The company's current demonstration frames a traditional appointment running roughly from 9 a.m. to 3 p.m. versus finishing around noon with HaloBraid. Earlier reporting from Allure said the device can complete the braiding portion as much as five times faster in some circumstances and noted that the company plans to begin placing HaloBraid in salons this month. Obviously, your actual appointment time would depend on the style, length, density, number of braids and stylist. So no, HaloBraid does not magically make every set of waist-length knotless braids a two-hour appointment. But even shaving a few hours off a long service would be a meaningful change. For CurlyNikki. And possibly an even bigger one for braiders. The real story may be the stylist's hands. If you have ever watched a braider work for eight straight hours, you already know this is physical labor. Hands. Wrists. Fingers. Shoulders. Back. Feet. Repeat. Then do another client tomorrow. Halo founder Yinka Ogunbiyi has said stylists involved in the device's development repeatedly discussed problems including carpal tunnel and early-onset arthritis. The company says reducing repetitive braiding motion could decrease wear on stylists' hands while allowing them to serve more clients. That is where the technology becomes more interesting to CurlyNikki. CurlyNikki has seen enough beauty "innovation" that essentially means finding another way to remove Black expertise from the equation. This is being positioned differently: keep the braider, keep the skill, automate some of the strain. Whether it works that way in real salons will be the real test. Why bringing in Vernon François matters. François has spent more than three decades working with textured hair, and he is now advising Halo as its first Creative Engineer. According to the company, he will work directly with its engineering team on functionality, user experience and how HaloBraid fits into actual professional styling. That appointment gives Halo something beauty tech desperately needs: Someone in the room who knows BLACK hair. Not hair theoretically. Not "textured hair" as a demographic slide in a presentation. Hair behind the chair. Hair in the kitchen probably, too. There is a long history of beauty technologies working beautifully on straight or loosely textured hair and then falling apart when confronted with dense coils, extension hair, tension management and the thousand tiny judgment calls Black stylists make without even thinking about them. If Halo wants braiders to trust this thing, engineering cannot happen separately from braiding expertise. Stylists are already lining up. Demand appears substantial before broad consumer exposure. Allure reported that Halo had 6,000 stylists signed up to receive HaloBraid and another 5,000 stylists and salons on a waitlist, spread across cities including New York, Los Angeles and Chicago. That is roughly 11,000 professional leads. Halo's website is still actively accepting stylists, braiders, salon owners and clients for its waitlist. The company has also raised millions in funding, including investment led by Alexis Ohanian's Seven Seven Six. So this is no longer a cute prototype from a college lab. There is serious money and a commercial rollout behind it. Would CurlyNikki let a robot braid its hair? Well. The question is slightly wrong. Would CurlyNikki let a braider use a tool that finishes the repetitive length of its braid after she has already created it correctly? Probably. Though that's coming from someone who hasn't climbed into the backseat of a self-driving Uber either, and has no plans to do so. If the braid looks the same, tension remains comfortable, the stylist retains control and CurlyNikki get three hours of its Saturday back, CurlyNikki can certainly have a conversation. CurlyNikki would be far less interested in technology designed to eliminate the stylist altogether. If HaloBraid can protect the craft while reducing the repetitive labor around it, this may be one of the rare moments when beauty technology actually understands what its job is!

Associated Press
Sep 2nd, 2026
Celebrity hairstylist Vernon François joins Halo as creative engineer for HaloBraid device

Halo, a technology company creating products for textured hair, has appointed celebrity hairstylist Vernon François as its first Creative Engineer. François will work with Halo's engineering team on HaloBraid, a braid assist device for professional stylists launching later this year. HaloBraid helps stylists complete braids up to five times faster whilst maintaining their braid style. Stylists start each braid by hand, and the device finishes it. François brings over 30 years of experience working with all hair textures. His clients include Lupita Nyong'o, Halle Bailey, Serena Williams, and Solange Knowles. He will test HaloBraid and provide expertise on salon environments and working across different hair textures. Halo is backed by investors including Seven Seven Six, AlleyCorp, and Bling Capital.

TDPel Media
Jul 24th, 2026
Nigerian engineer shocks the beauty industry after raising $7 million for a robot that could change hair braiding forever.

Nigerian engineer shocks the beauty industry after raising $7 million for a robot that could change hair braiding forever. Published: July 24, 2026 | 7:55 PM GMT A Nigerian-American entrepreneur is preparing to transform the professional haircare industry after raising $7 million to launch a robotic braiding system designed to make one of the most time-consuming beauty services significantly faster. The funding marks a major step toward bringing automation into textured-hair salons while preserving the role of skilled hairstylists. Investors back a new vision for hair braiding. Discover more Newspapers Currencies & Foreign Exchange Digital Currencies The funding round was spearheaded by Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian. Investment firms AlleyCorp and Bling Capital also joined the seed round, providing the financial backing needed to move the technology closer to commercial release. The fresh capital will be used to refine the product, prepare for manufacturing, conduct professional testing and expand partnerships with salons before the company begins its planned rollout later in 2026. HaloBraid is built to assist, not replace, stylists. Unlike fully automated beauty machines, HaloBraid has been created to function as a collaborative tool for professional braiders rather than a replacement. Stylists remain responsible for sectioning the client's hair, adding extensions where necessary and manually starting each braid. Once the braid reaches a certain point, the unfinished section is transferred to the robotic device, which completes the repetitive three-strand braiding process from the middle to the tip. Discover more Celebrities & Entertainment News According to the company, this automated stage can be completed up to five times faster than traditional hand braiding. Human creativity remains at the heart of every hairstyle. Despite its advanced engineering, HaloBraid has clear limitations that ensure hairstylists remain central to the creative process. The current version supports standard box braids and knotless braids but cannot create cornrows, braid directly against the scalp or decide the artistic layout and pattern of a hairstyle. Those design choices continue to depend entirely on the expertise of professional braiders. By focusing only on the repetitive portion of the work, the technology aims to reduce physical strain without sacrificing creativity. A lockdown challenge sparked the business idea. The inspiration for HaloBraid came during the COVID-19 pandemic when founder Yinka Ogunbiyi attempted to braid her own hair at home. Suggested Readings (News continues below) The process reportedly took four days to complete, leading the biomechanical engineer to question whether robotics could simplify one of the most labor-intensive beauty services. That single experience evolved into years of engineering research as her team developed more than 600 prototypes, experimenting with different materials and mechanical systems capable of handling textured hair gently while minimizing pulling and discomfort. Engineering expertise behind the innovation. Ogunbiyi brings an extensive academic and entrepreneurial background to the project. She holds bachelor's, master's and MBA degrees from Harvard University and previously co-founded Desora, a consumer hardware company known for developing patented smart kitchen appliances. Her latest venture combines robotics, biomechanics and beauty technology in an effort to modernize an industry that has historically received limited technological innovation. Tackling long hours and workplace injuries. Professional braiding appointments often last between six and eight hours, limiting how many clients salons can serve each day. The repetitive hand and wrist movements involved also expose braiders to fatigue and long-term health issues, including carpal tunnel syndrome and early-onset arthritis. HaloBraid is intended to reduce those repetitive motions, allowing stylists either to serve more customers during the same working hours or maintain their income while reducing physical stress. Business model removes high upfront costs. Instead of asking salon owners to purchase expensive equipment outright, Halo plans to introduce the technology through a revenue-sharing arrangement. Participating salons will receive the device without paying an upfront purchase price. In return, Halo will earn a percentage of the revenue generated from appointments completed using HaloBraid. The approach is designed to lower financial barriers for salon operators while encouraging wider adoption of the technology. Success will depend on real-world performance. Although thousands of professional stylists and salons across major U.S. cities have already expressed interest, HaloBraid's commercial future will ultimately depend on its performance outside the laboratory. The company must demonstrate that the device consistently delivers quality results across different hair textures, braid lengths and salon environments. Factors such as maintenance costs, long-term reliability and customer acceptance of machine-assisted braiding will also play a major role in determining its success. Robotics enters an underserved beauty market. For investors, Halo represents more than another beauty startup. It reflects growing interest in applying robotics to areas of the beauty industry that have historically seen little technological investment. While billions have flowed into skincare, cosmetics and general haircare innovations, tools specifically designed for textured hair have received comparatively less attention. HaloBraid stands out by addressing a practical business challenge rather than attempting to automate the entire salon experience. Commercial launch planned for late 2026. Halo expects to introduce HaloBraid in selected salons beginning in September 2026. The initial rollout will serve as an important test of whether robotic assistance can become a practical part of professional haircare. If successful, the technology could reshape salon operations by shortening appointment times, reducing workplace strain and helping businesses serve more clients without compromising the skills and creativity that define professional braiding. About Oke tope. Temitope Oke is an experienced copywriter and editor. With a deep understanding of the Nigerian market and global trends, he crafts compelling, persuasive, and engaging content tailored to various audiences. His expertise spans digital marketing, content creation, SEO, and brand messaging. He works with diverse clients, helping them communicate effectively through clear, concise, and impactful language. Passionate about storytelling, he combines creativity with strategic thinking to deliver results that resonate.

TechCrunch
Jun 23rd, 2026
HaloBraid raises $7M from Seven Seven Six to end the six-hour hair salon appointment | TechCrunch

HaloBraid aims to help salons speed up braiding with its first device, slated to launch later this year, that acts as a braiding assistant for professional stylists.