Full-Time

Director of Corporate Communications

Confirmed live in the last 24 hours

Alo Yoga

Alo Yoga

501-1,000 employees

Sells high-quality yoga wear and accessories

Consumer Goods

Compensation Overview

$150k - $175kAnnually

+ Performance Bonuses + Long Term Incentives

Expert

Culver City, CA, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Social Media
Marketing
Requirements
  • 10+ years of experience in corporate communications, public relations, or a similar role, preferably within the fashion, wellness, or lifestyle industries.
  • Bachelor’s degree in Communications, Public Relations, Marketing, or a related field (Master’s degree preferred).
  • Proven success in developing and executing global communication strategies that drive measurable results.
  • Exceptional written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
  • Experience managing crisis communication and navigating high-pressure situations with poise.
Responsibilities
  • Develop and execute a comprehensive corporate communications strategy that strengthens Alo’s brand equity and aligns with business objectives.
  • Build a robust framework for managing internal and external communications, including public relations, crisis management, and corporate storytelling.
  • Craft compelling narratives about Alo’s corporate initiatives, sustainability efforts, and community engagement programs.
  • Partner with leadership to shape and promote the company’s vision, mission, and values.
  • Develop internal communication strategies that foster engagement and alignment across all levels of the organization.
  • Partner with the Senior Director of People Operations and HR to communicate key initiatives, events, and updates effectively.
  • Develop innovative employer branding campaigns in collaboration with HR, leveraging social media, employee testimonials, and workplace culture initiatives to position Alo Yoga as a top employer of choice.
  • Serve as the key point of contact for crisis communications, ensuring timely and thoughtful responses to sensitive situations.
  • Develop and maintain a crisis communication plan to protect and enhance Alo’s reputation.
  • Lead and mentor one team member focused on employee events, fostering their growth and integrating event communications into broader strategies. Manage communications contractors as needed.
  • Collaborate cross-functionally with marketing, PR, product, legal, and retail teams to ensure consistent and cohesive messaging.

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring celebrity endorsements and promoting a lifestyle that integrates yoga into everyday life. Their goal is to create a community around their brand while encouraging the practice of yoga beyond the studio.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's expansion into South Korea with BTS Jin as ambassador boosts brand visibility.
  • Increased demand for eco-friendly activewear aligns with Alo Yoga's potential sustainable product lines.
  • The rise of virtual fitness platforms enhances opportunities for Alo Yoga's digital presence.

What critics are saying

  • Increased competition from Vuori threatens Alo Yoga's market share in athleisure.
  • Allegations of wage theft linked to BaronHR partnership could harm Alo Yoga's reputation.
  • Alo Yoga's luxury market expansion may alienate its core customer base if mismanaged.

What makes Alo Yoga unique

  • Alo Yoga offers high-quality, stylish yoga wear endorsed by celebrities like Kendall Jenner.
  • The brand promotes a lifestyle integrating yoga into everyday life, broadening its appeal.
  • Alo Yoga's direct-to-consumer model allows control over brand, customer experience, and pricing.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Employee Discounts

Performance Bonus

Paid Vacation