Director of Marketing Operations

About Aidoc

Aidoc is the market leader in healthcare AI and has developed the world's largest clinical frontier model, supporting nearly 50 million patients each year.
Aidoc is deployed in more than 2,000 medical centers worldwide. Since our founding in 2016, Aidoc has raised over $500 million and achieved a record number of FDA-cleared solutions.

Medical diagnosis is hitting a breaking point, where the number of physicians hasn't kept up with the rapidly growing patient load. This leads to misdiagnosis and treatment delays that result in hundreds of thousands of deaths every year. Aidoc assists clinicians by precisely highlighting diseases directly on medical images, preventing misdiagnosis and ensuring that urgent patients receive the immediate attention they need.

• Own marketing operations strategy. Set the roadmap, priorities, standards, and team structure to support Aidoc’s growth goals. Advise marketing leadership on investment, capacity, and measurement.
• Lead the marketing technology stack. Govern HubSpot and its integrations with Salesforce, LeanData, iCapture, and the rest of the marketing tech stack. Manage vendors, contracts, and the martech budget.
• Evaluate and execute platform change. Assess HubSpot and Marketo against Aidoc’s requirements, total cost, integrations, security, and scalability. If a move is approved, lead the HubSpot-to-Marketo migration, including data and field mapping, lifecycle and campaign design, integration testing, consent and deliverability checks, cutover, and adoption.
• Run the lead and account lifecycle. Own capture, enrichment, scoring, routing, lifecycle stages, Sales handoffs, and service-level agreements. Align definitions and Salesforce campaign practices with Sales Ops and RevOps.
• Enable enterprise and ABM programs. Build the data, segmentation, and campaign operations that support multi-stakeholder healthcare buying groups and coordinated plays across priority accounts.
• Make performance visible. Improve data quality and reporting that connects campaign engagement to account progression, opportunity movement, pipeline, revenue, and efficiency. Explain attribution assumptions and limitations.
• Scale execution. Create repeatable processes for campaign setup, QA, launch, and post-campaign learning. Identify practical opportunities to use automation and AI to improve speed and reliability.

• 8+ years in marketing operations, revenue operations, or a related field.
• Experience owning marketing operations or a major martech program at a B2B technology company; enterprise or healthcare technology experience is a plus.
• Deep hands-on experience with a marketing automation platform and Salesforce, including their data architecture, campaign practices, and integrations.
• Experience planning or executing a marketing automation migration. HubSpot-to-Marketo migration experience is strongly preferred.
• Strong background in lead and account lifecycle management, scoring, routing, funnel metrics, campaign operations, and attribution.
• Experience leading marketing operations at a company that takes part in 80+ events per year.
• Analytical rigor, sound data-governance practices, and experience building reporting that supports business decisions.
• Experience managing technology vendors, contracts, and budgets; clear communication with both technical and executive audiences.
• Working knowledge of privacy, consent, and email requirements, including GDPR, CCPA, and CAN-SPAM.
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Working at Aidoc

Aidoc is deeply committed to creating an inclusive workplace, and to the principle of equal opportunity for all individuals. We prohibit discrimination and harassment based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by law.