Full-Time
Senior Designer
Posted on 1/22/2026
Cirkul
501-1,000 employees
Customizes hydration with flavored cartridges
No salary listed
No H1B Sponsorship
Tampa, FL, USA
In Person
 Art, Graphics & Animation (1) |
|---|
- A relevant four-year degree or equivalent work experience
- Five to eight years of graphic design experience across digital, social, packaging, retail, and product marketing
- CPG experience highly preferred
- Create high-quality, on-brand designs for campaigns, product launches, emails, paid ads, social content, and packaging
- Proactively identify opportunities to enhance design quality, workflow efficiency, and brand consistency
- Provide strategic creative recommendations grounded in brand standards, audience insights, and performance data
- Partner with cross-functional stakeholders to ensure feedback is incorporated while maintaining design integrity
- Consistently deliver accurate, detail-oriented work that reflects high quality and brand excellence
- Design with a deep understanding of consumer behavior, digital trends, and what resonates within social and retail environments
Cirkul offers a hydration system with reusable BPA-free bottles and flavor cartridges that mix with water to add flavor and adjustable intensity. The bottles come in 12oz, 22oz, and 32oz sizes, with over 100 flavor options and a simple on-the-go customization as you drink. It sells these bottles and cartridges directly online and through subscription, creating recurring revenue. The goal is to make drinking water easier and more enjoyable to help people drink more water and build healthy habits, supported by a broad flavor lineup and a direct-to-consumer model.
Company Size
501-1,000
Company Stage
Series C
Total Funding
$111.5M
Headquarters
Tampa, Florida
Founded
2016
Simplify's Take
What believers are saying
- $70M Series C led by SC Holdings values Cirkul at $1.07B unicorn.
- USA Swimming names Cirkul Official Hydration Supplier boosting credibility.
- Eight new brands like Frosted and Squeeze Lemonade launched recently.
What critics are saying
- Chinese copycats invalidate patents, eroding IP moat within 6-12 months.
- Walmart cuts shelf space 40%, prioritizing Hint Water and Bubly.
- FDA recalls cartridges for B vitamin overdose, sparking lawsuits now.
What makes Cirkul unique
- Patented flavor cartridges enable hyper-personalized hydration in reusable bottles.
- Over 150 flavors including Gateway Tea and Flyte Electrolyte expand options.
- BPA-free bottles in 12oz, 22oz, 32oz sizes suit diverse lifestyles.
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Benefits
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Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↑ 4%USA Swimming, the national governing body for swimming in the United States, today announced Cirkul as its Official Hydration Supplier.
TAMPA, Fla.--(BUSINESS WIRE)--Please replace the release with the following corrected version due to multiple revisions. The updated release reads:
TAMPA, Fla.--(BUSINESS WIRE)--Cirkul, a beverage platform known for its patented flavor cartridges and reusable water bottle, is rolling out 8 new, unique beverage brands directly to consumers. Launched in 2018, Cirkul has maintained a line of 50+ flavors but this marks the first time that the company is launching entirely new brands within its platform. The brands include: Gateway Tea, Frosted, Fission, Squeeze Lemonade, Flyte Electrolyte, Verda, Stage Hydration, and Puressenece (full descriptions below). With these new brands, Cirkul is extending its mission of delivering a health-first, hyper-personalized, convenient product to consumers
American startup Cirkul has raised $70 million in its Series C round, giving it a valuation of $1.07 billion, a new unicorn in Florida and yet another in the United States.
Cirkul, a beverage company known for developing patented flavour cartridges, has raised $70 million in its latest funding round.