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Better Health Group

Primary care platform enabling value-based care

Manager – Regional Broker Relations

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeTampa, FL, USA$80k - $90k /yr

About the Job

Requirements

  • A Bachelor's degree in a related field is preferred, although equivalent experience is considered.
  • At least 5 years of experience in broker relations, Medicare outreach, field marketing, or a related healthcare role; Medicare Advantage or value-based care experience is preferred.
  • At least 1 year of experience leading or managing a team.
  • Working knowledge of the Anti-Kickback Statute, CMS Medicare marketing regulations (42 CFR Part 422/423 Subpart V), CMS event-type classification rules, and OIG guidance on beneficiary inducements is required, or the ability to develop this knowledge immediately upon hire.
  • Understanding of broker licensing and CMS certification requirements for Medicare Advantage sales.
  • Experience working with Field Marketing Organizations (FMOs), independent brokers, and broker networks is preferred.
  • Experience in Medicare Advantage, Medicaid, or value-based care organizations is preferred.
  • Bilingual English/Spanish capability is preferred.
  • Proficiency in customer relationship management (CRM) systems such as HubSpot or Salesforce and standard business applications.
  • Proficiency with Google Suite, including Drive, Docs, Sheets, and Slides, for real-time collaboration.
  • Ability to build relationships and engage brokers, FMO contacts, community partners, and internal stakeholders; present effectively to internal and external audiences.
  • Strong organizational, time-management, multitasking, and attention-to-detail capabilities.
  • Ability to communicate effectively in writing and verbally.
  • Ability to work cross-functionally and independently with minimal supervision in a fast-paced, evolving environment.
  • Results-oriented approach focused on compliant, quality execution and delivery.
  • Valid driver's license and willingness to travel across the assigned regional market; reliable transportation is required for travel between assigned locations.
  • Ability to handle data and sensitive information confidentially.
  • Cultural diversity awareness and sensitivity toward target patient populations.
  • Ability to travel frequently within assigned markets, up to 75%.
  • Ability to sit for extended periods; stand, walk, and participate in event setup and execution; and lift and carry event materials weighing up to 25 pounds as needed.
  • Ability to work occasional evenings and weekends based on event schedules.

Responsibilities

  • Lead, coach, and develop Broker Liaisons, set performance expectations, and ensure accountability for territory outcomes, compliant broker engagement, and documentation standards.
  • Provide ongoing feedback, training, and professional development, including training on Anti-Kickback Statute requirements, CMS Medicare marketing regulations, event classifications, the “anything of value” test, and non-exclusivity principles.
  • Ensure Broker Liaisons understand and consistently apply applicable regulatory requirements in broker interactions, event participation, and outreach activities.
  • Establish escalation protocols for broker events, event structures, and potential compliance concerns, and ensure the protocols are followed.
  • Interview, onboard, and train new Broker Liaisons, and cover assigned territory gaps during transitions as needed.
  • Conduct regular one-on-one meetings and team meetings to review territory performance, compliance activity, market insights, and open issues.
  • Collaborate with FMO and broker-network contacts at a management level on educational outreach, community event opportunities, and compliant engagement.
  • Oversee FMO and broker-network arrangements involving resource sharing, co-hosted activities, or coordinated outreach; evaluate whether either party receives patient flow, business value, endorsement, access, or leads in return for anything provided.
  • Set and enforce a regional framework for broker and FMO interactions, ensuring relationships are arm's-length and non-exclusive and that remuneration or anything of value does not flow between the organization and brokers.
  • Require engagement with a range of brokers, monitor for exclusivity patterns, and address them through analysis and corrective action.
  • Verify that brokers interacting with the organization are appropriately licensed and CMS-certified to sell Medicare Advantage plans in the applicable state.
  • Ensure no written or informal broker or FMO agreements make patient referrals or enrollment volume an expected outcome or condition; review and approve written event arrangements before execution.
  • Develop and execute a compliant regional outreach strategy with the Director of Field Marketing for Medicare education and community engagement.
  • Own regional growth metrics for the Broker Liaison team and drive patient education and awareness through compliant, non-transactional engagement.
  • Collaborate with the Director of Field Marketing on market activity, community outreach, and new clinic-opening action plans in the assigned region.
  • Establish feedback mechanisms with broker and FMO contacts to discuss consumer needs and outreach effectiveness without creating expectations of reciprocal referrals or exchanging patient information.
  • Provide the Director of Field Marketing with regular updates on regional strategy, team performance, compliance activity, market conditions, and opportunities or challenges.
  • Provide a monthly calendar of scheduled community events, outreach activities, and forecasted relationship-building opportunities across the region.
  • Oversee compliant regional community events, including Medicare education seminars, T65 outreach, health fairs, and broker education sessions.
  • Ensure events are classified consistently with CMS definitions and that educational events have no enrollment activity, Scope of Appointment collection, or plan-specific marketing.
  • Ensure co-hosted broker activities are genuinely educational, involve no on-site enrollment or compensation between parties, use fair-market-value and documented space or resources, and are not tied to patient referrals.
  • Coordinate marketing and educational content for regional events and outreach; ensure materials comply with CMS guidelines and receive required health-plan or CMS review before distribution.
  • Ensure Broker Liaisons document the educational content and character of events, especially events attended or co-hosted with brokers.
  • Own the regional Anti-Kickback Statute and CMS compliance framework for broker and FMO engagement, translating enterprise policies into operating standards for the team.
  • Partner with the compliance team to track regulatory developments, update regional standards, and retrain the team promptly when guidance changes.
  • Review and approve novel or ambiguous broker arrangements, event structures, and resource-sharing proposals, consulting the compliance team when material regulatory uncertainty exists.
  • Ensure documentation standards are followed for broker interactions, co-hosted events, and outreach, maintaining records that demonstrate arm's-length, educational, and non-referral-contingent activity.
  • Lead or coordinate required CMS and Anti-Kickback Statute compliance training annually and in response to regulatory updates.
  • Handle prospective patient information and broker-sourced contact data in accordance with HIPAA privacy and security requirements.
  • Collaborate with the Leadership Team on new clinic openings in the assigned region, contributing broker and community outreach perspectives to market-entry strategy.
  • Partner with Community Events and Field Marketing teams to align broker outreach with organizational event and growth objectives.
  • Ensure the Broker Liaison team consistently uses CRM systems such as HubSpot to track broker interactions, educational activities, outreach touchpoints, and compliance documentation.
  • Monitor and report regional broker engagement, patient education, conversion, and compliance metrics, surfacing open issues to the Director and compliance team as appropriate.
  • Support special projects and educational initiatives as directed by the Director of Field Marketing.

Desired Qualifications

  • Experience in Medicare Advantage or value-based care is preferred.
  • Experience working with FMOs, independent brokers, and broker networks is preferred.
  • Experience in Medicare Advantage, Medicaid, or value-based care organizations is preferred.
  • Bilingual English/Spanish capability is preferred.

About the Company

Better Health Group

Primary care platform enabling value-based care

Better Health Group provides a national primary care platform that helps clinicians participate in value-based care. It offers a dual-operating model: physicians can retain ownership of their practices and partner with Better Health Group’s MSO and ACOs, or work as employees at company-owned clinics, earning revenue through health-plan partnerships that take on financial risk across Medicare Advantage, Medicare ACOs, Medicaid, and commercial plans. Its platform integrates a practice’s EMR with data from prescriptions and hospital visits to generate actionable care-management recommendations while handling administrative tasks like outreach, coding and billing, quality reporting, and payer relations. The company aims to shift from reactive sick care to proactive Better Health care, supporting nationwide expansion and population health improvements.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$675M
Headquarters
Tampa, FL
Founded
2006

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