Marketing Co-op

July 10th-December 15th, 2023

IMPORTANT APPLICATION INFORMATION: WAYFAIR CO-OP PRIORITY DEADLINE February 17, 2023. All candidates who apply on or before PRIORITY DEADLINE will be reviewed and prioritized for interviews. After the priority period, we will continue the interview process for any remaining roles that have not been filled.

The Marketing team is the growth engine for the company, with responsibility for monitoring and analyzing advertising across all of our brands. We work with both internal and external teams to research and test new strategies, all while constantly improving our current methods. Time is spent identifying and scoping opportunities, testing new initiatives, using data to make business decisions and evaluate performance, developing new marketing materials, and piloting new channels to drive growth. The environment is dynamic and moves very quickly to stay ahead of the curve in the rapidly evolving e-commerce world.  

As a Marketing Co-op, you will join one of the teams in our family of brands and get the unique opportunity to jump into a role and drive value from day one. Successful candidates will be placed into key functions across the business based on a combination of interest, skills, and experience.

What You’ll Do:

• Drive growth for Wayfair by supporting day-to-day operations and longer-term strategy for one of our Marketing teams, including TV, Direct Mail, Email, Social, App, Marketing Creative Strategy, and many more!
• Own channel execution, directly managing advertising that reaches millions of customers each month
• Track and analyze performance of marketing campaigns and tests, working with teammates to identify trends, make recommendations, and propose follow-up tests
• Support creative strategy and execution through competitor research, participation in regular deep dive meetings, providing performance insights, and helping to run training sessions and workshops
• Work closely with team manager(s) and leaders to develop and follow project roadmaps, including key activities, stakeholder engagement, and milestones
• Partner with cross-functional stakeholders and external partners, utilizing strong communication skills to drive results on high-priority, high-impact projects

What You’ll Need:

• Strong written and verbal communication
• Excited to see results driven by their work
• Detail-oriented
• Flexible; can adapt to changes in priorities and manage multiple projects/tasks simultaneously
• Willingness to learn and self-motivated
• Interest in e-commerce and digital marketing
• Proficient in Excel (for select placements)
• Interest in Photoshop (for select placements, no prior experience required)
• Preference for second and third co-ops, strong first time co-ops will be considered
• Able to commit to working 40 hours/week (9am-5pm, Monday-Friday) from January 9th-July 23rd, 2023

Teams available for placement include:

• B2B Marketing: Our business-to-business marketing arm, featuring most major marketing channels aimed at a professional audience.
• Brand & Integrated Marketing: Marketing team featuring broader, awareness marketing channels like TV, Online Video, Direct Mail, PR, and Creative Strategy.
• Consumer Insights & Brand Analytics: This team gathers, analyzes, and distributes qualitative and quantitative perceptual data from customers and prospects to help business leaders make customer-first decisions, mainly through customer/consumer surveys and in-depth customer interviews.
• Display, Social, and App Marketing: Digital advertising to acquire, engage, and convert web and app customers, leveraging display ads on Google and social media advertising across Facebook, Instagram, and Pinterest
• Email Marketing: Marketing team creating the newest content and personalization strategies before pressing “send” every day
• Specialty Retail Marketing: Teams dedicated to supporting marketing efforts for our four Luxury and Specialty Retail Brands: Perigold, AllModern, Birch Lane, and Joss & Main
• Search and Vertical Marketing: Team owns organic and paid search channels (including SEO and SEM), which serve advertising on search engines (e.g. Google and Bing) in response to customer keyword searches. This team also runs Vertical Marketing, a channel-agnostic team focused on driving awareness of key product classes like Renovations and Appliances.

Wayfair Co-Op Program Overview

Based in Wayfair’s Boston headquarters, Our co-op program is a six-month, full-time, paid program that runs twice annually in January to June and July to December Through the co-op program, students have the opportunity to gain impactful professional experience in their major or career field of interest by fully integrating with Wayfair business units. While the majority of Wayfair co-ops join directly from an academic program, some co-ops join us from varying professional and academic backgrounds seeking a six-month professional experience. In addition to exciting project work, Wayfair co-ops have the opportunity to build their professional networks, take advantage of training offerings, and attend social events throughout the program.

An Important Note about Wayfair’s In-Office Policy:

All Boston-based interns, co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Tuesday, Wednesday, and Thursday, and work remotely the other 2 days of the week. We are continuing to monitor the evolving COVID-19 pandemic in partnership with state and local governments.