International Brand & Content Marketing Intern @ The Toro Company

Growth & Marketing (2)
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Growth & Marketing (2)

Who Are We?

The Toro Company (TTC) has delivered market-leading, innovative products and outstanding customer care for more than 100 years. With over 11,000 employees worldwide, TTC is headquartered in Bloomington, Minnesota, USA.

Our company designs and manufactures turf maintenance equipment; turf irrigation systems; landscape and lighting products; snow and ice management solutions; agricultural irrigation systems; rental, specialty and underground construction equipment; and residential turf and snow equipment. We market and sell TTC products worldwide through a network of distributors, dealers, mass retailers, hardware retailers, equipment rental center and home centers—as well as online direct to end users.

What Will You Do?

In order to grow and build a successful career with The Toro Company, you will be responsible for:

Copywriting for Print & Digital
Write and edit clear, engaging content for brochures, web pages, emails, newsletters, social media, and internal communications.
Customer & Brand Analysis
Assist in analyzing customer segments and behaviors to inform messaging, positioning, and campaign strategy.
Persona & Voice Development
Help build brand and customer personas, and contribute to defining tone of voice and style guide standards.
Content Strategy Support
Collaborate with team members to align messaging across channels and ensure consistency in brand storytelling.
Simple Design Work
Create basic visual assets for social media and digital platforms using existing templates and brand guidelines.
Basic Web Updates
Assist with routine website maintenance and updates to ensure content accuracy, brand consistency, and optimal user experience.
Additional Marketing Support
Pitch in on other marketing-related tasks and projects as needed, depending on team priorities and your interests.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements:

·Currently pursuing a degree in marketing, communications, journalism, or a related field.

·Strong communication skills—both written and verbal—with the ability to collaborate effectively across teams and cultures.

·Demonstrated interest in copywriting for both print and digital channels.

·Ability to analyze customer needs and translate insights into clear, compelling messaging and positioning.

·Interest in building brand and customer personas, and helping define tone of voice for style guides.

·A natural problem solver who can think critically and adapt quickly.

·Detail-oriented and organized, with the ability to manage multiple tasks and deadlines.

·Comfortable using digital tools such as Microsoft Office and Adobe Creative Suite.

·Basic design skills and ability to create simple social media graphics.

·Interest in learning and adapting to current digital marketing trends, and platforms.

What Can We Give You?

At The Toro Company, we are always working to make sure our interns know just how valued they are. In addition to a competitive pay- The Toro Company offers interns a variety of perks, including:

·Dress for your day – We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.

·Volunteerism – The Toro Company is proud to provide interns 8 hours of paid time to volunteer in the community.

·Summer Hours *Based on Location* – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at certain locations are able to start their weekends early and leave by noon on Friday.

·Competitive Pay – anticipated pay $18.00-$25.00 per hour.

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.

International Brand & Content Marketing Intern

The Toro Company

The Toro Company

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