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Publicis Groupe

Runs advertising and digital transformation services

Director – Programmatic Media

Performance & Paid MarketingPosted on Nov 5
Full-timeNew York, NY, USA$121.3k - $194.2k /yrIn-person

About the Job

Requirements

  • Seven to ten or more years of experience in display, video, and/or mobile programmatic media buying, with increasing responsibility within an agency or media company and client-facing responsibilities.
  • Five or more years of team management experience.
  • Ability to strategically plan campaigns from audience determination through flighting and execution to align with clients’ strategic goals and key performance indicators.
  • Excellent written and verbal communication skills, including PowerPoint and visual storytelling, to explain how programmatic plans were developed, what they entail, and how they were executed.
  • Deep understanding of programmatic metrics and how they interrelate to guide a team in leveraging those metrics effectively.
  • Programmatic buying and demand-side platform experience, including planning and buying on a demand-side platform and working with first- and third-party data.
  • Working knowledge of technologies such as DV360, The Trade Desk, Amazon, and Yahoo.
  • Proficiency in Microsoft Office Suite.

Responsibilities

  • Motivate and manage the programmatic team in creating, developing, and executing programmatic and general media activations, solutions, and tactics within the demand-side platform and data-management platform landscape.
  • Lead development of clear individual responsibilities, structured training plans, team competence, and key performance indicator setting for the team.
  • Own programmatic strategy and campaign performance.
  • Direct execution of brand programmatic deliverables to meet or exceed expectations within budget and time parameters.
  • Provide programmatic marketplace thought leadership, tying new offerings and innovations to brand and client business objectives while supporting centralized learning agendas.
  • Review marketing mix modeling results, provide additional context relative to programmatic activity, and apply learnings to future investments.
  • Evaluate and select strategic solutions on behalf of select clients.
  • Lead media negotiations with demand-side platform partners and consult with clients and internal stakeholders.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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