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dunnhumby

Global customer data science and insights

Go-to-Market Propositions Lead

Product MarketingConfirmed live in the last 24 hours
Full-timePrague, CzechiaNo salary listedIn-person

About the Job

Requirements

  • Strong experience in media sales, ideally involving integrated media solutions or media packages.
  • Strong experience working within or closely with media agencies, or a background in a media agency environment, with a deep understanding of how agencies plan, buy, and evaluate media.
  • Deep understanding of retail media, media planning, in-store digital signage, online channels, and shopper insights.
  • Proven experience developing and executing go-to-market strategies.
  • Strong commercial mindset with the ability to influence and support sales performance.
  • Experience working cross-functionally on complex, multi-stakeholder projects.
  • Ability to simplify complexity through structured, strategic thinking.
  • Comfort translating solutions into compelling sales narratives, decks, and enablement materials.
  • Advanced Czech (C1) required to negotiate and manage relationships with local clients.
  • Advanced English (C1) required for communication with stakeholders, the international team, and internal team collaboration.

Responsibilities

  • Turn media propositions into commercially successful, sales-ready solutions.
  • Ensure media propositions across online and offline channels are clearly positioned, compellingly packaged, and successfully activated in the market.
  • Shape data-backed, value-driven go-to-market strategies, build sales narratives, and translate complex media solutions into actionable offers supported by case studies, measurement frameworks, and sales enablement tools.
  • Accelerate the commercialisation of the in-store digital screens proposition.
  • Partner closely with Digital and Offline Media Proposition Leads, Sales teams, and wider internal stakeholders to maximise commercial impact and drive client adoption across the media portfolio.

Desired Qualifications

  • Experience with measurement frameworks, case studies, and evaluating performance.

About the Company

dunnhumby

Global customer data science and insights

Dunnhumby uses Customer Data Science to help retailers and consumer brands improve customer experiences through data-driven insights, offering services like media solutions, customer insights, and personalized marketing strategies, and it also runs Dunnhumby Ventures to back early-stage retail tech startups. It analyzes shopper data from browsers and internet devices using unique identifiers without storing personal information to generate actionable insights that drive targeted campaigns. It differentiates itself by combining depth in retail-focused data science with a suite of services and a corporate venture fund to help clients optimize customer interactions across channels. Its goal is to empower retailers and brands to deliver better, data-informed experiences that boost sales and engagement.

Company size
1,001-5,000
Company stage
Acquired
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
1989

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