Full-Time

Vice President

Corporate Affairs Digital

Posted on 8/28/2024

Zeno Group

Zeno Group

501-1,000 employees

Communications agency specializing in PR

Data & Analytics
Consulting

Compensation Overview

$95k - $156kAnnually

Senior, Expert

Chicago, IL, USA

Hybrid position based in Chicago.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
SEO
Google AdWords
Data Analysis
Google Analytics
Requirements
  • 8+ years of experience in corporate or B2B digital marketing
  • Minimum of bachelor’s degree in marketing or other related field
  • Deep experience with corporate content strategy development, whether for a brand’s corporate social channels or an executive’s channels
  • Deep experience with paid social media, including behavioral targeting (especially LinkedIn)
  • Experience in developing a brand’s corporate website, including SEO
  • A natural copywriter and creative thinker
  • Strong problem-solving and natural leadership, with previous experience managing others
  • Highly experienced with client counsel and tough client Q&A conversations
  • Experience in numerous client presentations, with strong speaking skills
  • Strong project management skills with experience growing and leading a team
  • Strong understanding of performance metrics, optimization and ability to spot trends
  • Experience with SEM and programmatic display
  • Demonstrable experience in bid management and tracking solutions (Google Ads, Microsoft Ads, etc.)
  • Proficiency in Google Analytics, Google Tag Manager, Google Data Studio, and various ad platforms
  • Expertise in B2B influencer marketing, including both paid and earned
Responsibilities
  • Leading digital workstreams for key corporate clients including executive visibility and thought leadership, executive and corporate social media strategy, paid social, and online corporate storytelling
  • Developing data-driven strategies that leverage market, category and audience insights
  • Cultivating senior digital and marketing client relationships and driving execution from start to finish
  • Mentoring junior teammates and driving the team collectively towards success
  • Leading matrixed teams across specialties, including creative, analytics and paid media
  • Collaborating with C-level executives, providing counsel both proactively and reactively
  • Keeping the wider Corporate team looped in on leading-edge digital innovation and best practices

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Company Stage

Seed

Total Funding

N/A

Headquarters

Town of Southampton, New York

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.
  • AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.
  • Growing demand for crisis communication services presents expansion opportunities for PR firms.

What critics are saying

  • Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.
  • Intensifying competition from digital-first agencies threatens Zeno Group's market share.
  • Rapid social media evolution requires constant adaptation, straining resources and consistency.

What makes Zeno Group unique

  • Zeno Group combines creative thinking with data-driven strategies for impactful communication.
  • The company leverages new media platforms like TikTok for unique audience engagement.
  • Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Hybrid Work Options

INACTIVE