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Full-Time

Chief Product Officer

Posted on 6/27/2024

SheerID

SheerID

51-200 employees

Identity marketing and eligibility verification platform

Data & Analytics
Cybersecurity
Legal
Consumer Goods

Expert

United States

Category
Product Strategy
Product
Required Skills
Agile
Requirements
  • Proven experience in product management and engineering leadership roles
  • Expert communicator with executive presence
  • Deep understanding of software development processes and agile methodologies
  • Exceptional strategic thinking and problem-solving skills
  • High EQ and excellent leadership skills
  • Ability to thrive in a fast-paced environment
  • Passion for technology and innovation
  • Experience with machine learning and artificial intelligence
  • Familiarity with PII regulations
  • Team player mindset
Responsibilities
  • Develop and communicate a clear product vision and strategy
  • Identify market opportunities and customer needs
  • Provide strategic direction and oversight of product lifecycle
  • Foster a culture of continuous improvement and innovation
  • Collaborate with cross-functional teams
  • Engage with key customers and stakeholders
  • Build and mentor high-performing teams
  • Establish clear goals and performance metrics
  • Develop and manage departmental budgets
  • Identify and implement tools to enhance productivity

SheerID specializes in identity marketing by helping businesses verify the eligibility of specific consumer groups, known as "tribes," such as military personnel, students, teachers, nurses, first responders, seniors, and young adults. The company provides a platform that allows brands to offer personalized promotions and discounts to these verified groups. SheerID connects to a global network of 9,000 authoritative data sources, enabling instant verification of a consumer's eligibility for offers, which helps businesses ensure their promotions reach the right audience. This targeted approach not only increases customer acquisition and loyalty but also reduces the risk of fraud. SheerID's advanced fraud protection features ensure that only legitimate members of the targeted tribes benefit from the offers, balancing personalization with privacy. The company's goal is to enhance customer engagement for businesses while safeguarding consumer information.

Company Stage

Series C

Total Funding

$96M

Headquarters

Eugene, Oregon

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-5%

2 year growth

-13%
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Simplify's Take

What believers are saying

  • The appointment of Stephanie Copeland Weber as CEO could bring fresh strategic direction and growth opportunities.
  • The launch of a suite of marketing products enhances SheerID's ability to engage high-value communities, potentially increasing customer acquisition and retention.
  • Achieving ISO/IEC 27701:2019 certification demonstrates SheerID's commitment to privacy and data security, boosting client trust and market credibility.

What critics are saying

  • The competitive landscape in identity marketing and verification is intense, requiring continuous innovation to maintain market position.
  • Frequent changes in leadership, such as the recent appointment of a new CFO, could lead to strategic misalignments and operational disruptions.

What makes SheerID unique

  • SheerID's focus on identity marketing and verification for specific consumer tribes sets it apart from general marketing platforms.
  • The platform's connection to a global network of 9,000 authoritative data sources ensures instant and accurate verification, a significant advantage over competitors.
  • SheerID's advanced fraud protection features provide a dual benefit of personalized marketing and fraud prevention, which is a unique selling point.
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