Key Responsibilities

• Retail Go-to-Market Strategy: Build and implement go-to-market strategies that drive growth in the retail category and sub-categories, targeting mid-market and enterprise-level clients.
• Cross-Vertical Collaboration: Collaborate across different verticals to assist in creating go-to-market plans for non-retail categories as needed, bringing a fresh perspective and applying industry insights across segments.
• Product and Industry Marketing:  Develop and execute product and industry-specific marketing initiatives, ensuring alignment between product positioning and retail industry needs while supporting cross-category efforts when required.
• Sales Enablement: Work with our content and partnership teams to create impactful sales materials, such as decks, case studies, and product one-pagers, that help articulate the value of Cover Genius’ solutions to key retail stakeholders.
• Market Expertise: Leverage your deep knowledge of the retail industry’s buying behaviors and priorities, procurement processes and seasonality combined with insights from other verticals, to develop compelling value propositions that resonate with decision-makers.
• Adaptability: Demonstrate flexibility by pivoting into other industry verticals as business priorities shift, using your knowledge to help develop effective GTM strategies for other segments such as travel, logistics, or mobility.
• Competitive Intelligence: Stay informed of trends, market dynamics, and competitive forces within the retail industry and other key verticals. Share insights with our product, solutions and marketing teams to inform strategy and positioning.
• Partner Support and Expansion: Collaborate with the partner services team to support existing retail partners, expand our business with existing retail partners and drive partner advocacy efforts through compelling success stories and case studies.

What You Will Bring

• 5+ years of experience in product marketing, with a focus on the retail category (DTC e-commerce, online marketplaces, brick-and-mortar etc) or a related field. 
• Experience within retail, or at a business that serves the retail market, which includes payment gateways or processors, POS solutions, BNPL providers, online storefront providers and e-commerce platforms etc. Experience working with companies, agencies or firms that sell to retail sectors is a plus.
• Strong understanding of retail buying behaviors and priorities. 
• Additional experience with or knowledge of non-retail verticals is desirable but not essential. Ex: Travel, Fintech, Ticketing, Insurance. 
• Proven ability to develop and execute go-to-market strategies that align with business goals and drive results.
• Experience creating sales enablement materials and collaborating closely with sales and product teams.
• Exceptional written and verbal communication skills, with a knack for translating complex product features into clear, compelling messages for different audiences.
• Experience in the insurance or insurtech sectors, particularly in embedded or add-on products that drive ancillary revenue for retailers is a plus
• Some people management experience is ideal but not required.
• Strong project management skills and an ability to balance multiple priorities across verticals in a fast-paced environment.
• A proactive, problem-solving attitude with a passion for driving results and contributing to the company’s overall growth.
• An entrepreneurial spirit that thrives in a startup environment, while also delivering strategic value in a fast-growing company.