Cover Genius, a provider of embedded protection infrastructure, has launched its first product built for agentic commerce. The tool lets AI agents offer context-aware protection, such as flight delay payouts, travel cancellation cover, and ticket refunds, inside a chat without redirecting the consumer. AI platforms can embed protection into conversational workflows or use payment-level integrations. Chief executive officer Angus McDonald said platforms can launch in weeks rather than quarters. The company's 2026 research found 78% of consumers are open to AI agents making purchases for them, but fewer than 7% want an agent to buy protection autonomously. Most prefer agent-recommended, human-approved workflows. The product is available immediately. Cover Genius has protected more than 73 million customers across 240 million policies.

Cover Genius has acquired Berlin-based insurtech Friendsurance to expand its embedded protection services across European banking. The deal combines Cover Genius's global infrastructure with Friendsurance's regulatory expertise and bank-grade technology focused on the DACH region. Friendsurance's technology incorporates PSD2 open banking capabilities and frameworks designed for GDPR compliance, addressing regulatory challenges that often hinder digital product launches for banks and fintechs. The platform enables banks to integrate insurance seamlessly into their services. The Friendsurance team is joining Cover Genius, allowing partners to access an expanded range of protection solutions. Cover Genius currently operates in over 60 countries, serving clients including Klarna, Revolut, and Stripe. The company has protected more than 70 million customers globally across 240 million policies, generating $3.2 billion in gross written sales. Financial terms were not disclosed. The acquisition is effective immediately.